← All people
Mentioned

Devon Townsend

ex-Microsoft engineer and Vine star who built it

0 transcript mentions
2
receipts
0
numbers
1
episodes
0
guest
By type
2
  • Story2 · 100%
By speaker
2
  • Guest2 · 100%
By topic
2
  • Hiring / Team1 · 50%
  • Marketing / Growth1 · 50%
Most quoted in
#20Reinventing The Autograph2×

Comes up with

most-shared episodes
Bob MeneryPerson1×CameoCompany1×Cassius MarshPerson1×Cody KoPerson1×Google AnalyticsCompany1×LinkedInCompany1×Martin BlencowePerson1×MicrosoftCompany1×

In the moments

2 linked receipts
Story

Hiring a Vine star to build the product

The non-technical founders recruited Duke friend Devin Townsend, an ex-Microsoft engineer who had blown up on Vine to 900 million loops. Being both an engineer and a creator made him the ideal person to build a product so fun that talent would do it for free even while getting paid.

“So he was an engineer at Microsoft after college, left, and spent the next year and a half blowing up on Vine, traveling the world. He ended up with 900 million loops on Vine. So in many ways, he was probably the perfect person in the world to build this product because he really understood what the creators needed and how to build a product that was so fun that talent would do it for free, but they got paid.”
EP 20 · 10:40 · CELEBRITY CLIPS
Read at 10:40
mfmindex.com№ 0020-640
Story

Cody Ko unlocked product-market fit

After roughly 6 months of failing to find product-market fit with pro athletes, co-founder Devin suggested putting his roommate Cody Ko (3M YouTube followers) on the platform. The moment Cody joined, Cameo took off, with ex-Vine stars becoming the first great talent.

“Cassius Marsh, who was my co-founder Martin's client and is an NFL player, he was the first talent to come on very quickly after about 6 months of not finding product market fit with pro athletes. Devin one day was like, hey, I think Cody, his roommate with 3 million followers on YouTube, and people like Cody, Cody Ko, would do really well on this platform. And the second we put Cody on, that's when it really kind of blew up”
EP 20 · 12:10 · CELEBRITY CLIPS
Read at 12:10
mfmindex.com№ 0020-730