Bob Menery

Capture talent on the way up, not at the top

Rather than fight to sign the most famous people, Cameo focuses on the long tail and mid tail to capture creators while they're rising. Galanis cites Bob Menery, who had 80,000 followers when they signed him and 3 million a year later.

“And we've seen people like Bob Menery, for example, that when we signed, he had 80,000 followers. He has 3 million a year later. So we really believe that by focusing on the long tail and mid tail, we can actually capture people on the way up, and, and that's going to be huge.”

Steal thisRecruit rising mid-tail creators before they peak instead of overpaying for established stars.