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Guest

Derek Davidson

Known publicly only as "Derek," he runs the More Plates More Dates YouTube channel and co-founded Gorilla Mind and Marek Health.

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  • Take4 · 36%
  • Story2 · 18%
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  • Prediction1 · 9%
  • Tactic1 · 9%
  • Fact1 · 9%
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  • Guest11 · 100%
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  • E-commerce6 · 30%
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  • Investing1 · 5%

Guest appearances

1 episodes
#495Derek From More Plates More Dates: His +$100M Business Empire, Bryan Johnson & TRTSep 12, 2023

In the moments

11 linked receipts
Take

Pickup artists make great entrepreneurs: same inadequacy-driven drive

Derek (echoing Andrew Wilkinson) argues the feeling of inadequacy that pushes people into pickup also fuels an abnormal entrepreneurial drive, and the social skills transfer directly - if you can cold-approach a 10, a job interview or business pitch feels like butter.

Because if you can walk up to an attractive, you know, 10 out of 10 and not get nervous going into a job interview, it's just like, it's butter. Whereas before it used to be super nervous, you know, you're in the waiting room, you know, being extremely, I don't know, overthinking the entire situation.
EP 495 · 8:40 · DEREK DAVIDSON
Read at 8:40
mfmindex.com№ 0495-520
Take

Edgy brand names sell hardcore products but kill trust for health basics

Derek argues branding should match the product's job: nobody trusts a 'Gorilla Mind' multivitamin or B-complex (they'd pick Thorne), but for a hardcore pre-workout meant to vasodilate you, edgy branding actually wins over a clinical brand.

That is where the more edgy branding, I think, for example, the same way you wouldn't trust a Gorilla Mind B-Complex and you would go with a Thorn, you probably would go with Gorilla Mode pre-workout over Thorn's pre-workout. Probably. I think most people would.

Steal thisMatch brand voice to product category - edgy names for hardcore/aggressive products, clinical names for trust-sensitive health staples.

EP 495 · 15:13 · DEREK DAVIDSON
Read at 15:13
mfmindex.com№ 0495-913
Prediction
Pending

Derek predicts Gorilla Mind and his telemed brand become billion-dollar companies

Asked for concrete business goals, Derek states he believes both Gorilla Mind and his telemedicine company are billion-dollar companies in the future and fully intends for them to get there - though he doesn't plan to sell.

I think Gorilla Mind and AmeriHealth are billion-dollar companies in the future at some point, and I do very much intend for them to get there, and I strongly believe they will.
EP 495 · 29:26 · DEREK DAVIDSON
Read at 29:26
mfmindex.com№ 0495-1766
Tactic

Build a stable of influencer partners instead of running paid ads

Derek says Gorilla Mind's growth came from dialed-in influencer marketing rather than funding - partners trust he'll put them in the best position to profit, and the combined audience of his influencer roster runs into the tens of millions, possibly 100M+.

Like I would say our combined following is like, I don't know, in the tens of millions, if not 100 million plus.

Steal thisRecruit aligned influencers as long-term partners (not one-off ads) by genuinely structuring deals so they profit alongside you.

EP 495 · 31:51 · DEREK DAVIDSON
Read at 31:51
mfmindex.com№ 0495-1911
Story

Derek now outsells the supplement brands he bought as a 17-year-old

Derek marvels that Gorilla Mind is one of the top-selling pre-workouts on Amazon, beating out legacy companies whose products he was buying as a 17-year-old. That resume of credibility now opens retail and global expansion without depending on his content output.

Like being, I don't know, one of the top-selling pre-workouts on Amazon, for example, against companies I literally bought when I was 17 years old and edging some of them out now. Like that's wild to me.
EP 495 · 32:43 · DEREK DAVIDSON
Read at 32:43
mfmindex.com№ 0495-1963
Story

Derek now outsells the supplement brands he bought as a 17-year-old

Derek marvels that Gorilla Mind is one of the top-selling pre-workouts on Amazon, beating out legacy companies whose products he was buying as a 17-year-old. That resume of credibility now opens retail and global expansion without depending on his content output.

Like being, I don't know, one of the top-selling pre-workouts on Amazon, for example, against companies I literally bought when I was 17 years old and edging some of them out now. Like that's wild to me.
EP 495 · 32:43 · DEREK DAVIDSON
Read at 32:43
mfmindex.com№ 0495-1963
Framework

Live life in seasons - go all-in on one goal at a time

Derek's life philosophy: instead of juggling money, dating, fitness, and school simultaneously and doing them all half-assed, segregate them into seasons where each prerequisite gets full focus. He got the dating/social-skills season done young (when it costs little money) before going all-in on entrepreneurship.

And it's not trying to do everything at the same time. I feel like you'll just fail or do everything kind of half-assed. Essentially, you will not get anything done with exceptional quality. So that was at least my thought process and logic at the time

Steal thisPick one life goal per 'season' and go fully in - sequence them rather than splitting energy across all of them at once.

EP 495 · 35:18 · DEREK DAVIDSON
Read at 35:18
mfmindex.com№ 0495-2118
Take

Wealth managers quietly underperform index funds while collecting fees

Derek's hard-earned money lesson: avoid wealth-management portfolio managers - even at big banks - because they collect management fees regardless of performance, often making it sound like they're winning while objectively underperforming a basic index fund.

So don't go with wealth management portfolio guys who will, even if it's with a big bank, because they get their management fees, even if they suck. So, and oftentimes they will make it sound like they're doing great things when objectively they're underperforming a basic, you know, index fund.

Steal thisDefault to low-cost index funds and benchmark any wealth manager against them before paying fees.

EP 495 · 39:31 · DEREK DAVIDSON
Read at 39:31
mfmindex.com№ 0495-2371
Framework

Only promote what you'd recommend for free - then become the supplier

Derek's monetization rule: organically integrate products you already use and would recommend for free, taking affiliate commissions rather than reading scripts for things you don't believe in. Then replace those affiliate recommendations with your own higher-quality version - which is how Gorilla Mind, Intelligent Elephant, and the telemed company were each born.

And for me, it was always, how do I monetize stuff that I use anyways and would tell people for free? You should use this because I use it.

Steal thisStart by affiliate-promoting only products you genuinely use, watch what your audience buys, then launch your own better version of the top category.

EP 495 · 44:30 · DEREK DAVIDSON
Read at 44:30
mfmindex.com№ 0495-2670
Take

Bryan Johnson's protocol is self-contradictory - and age clocks are bullshit

Derek critiques Bryan Johnson's longevity protocol as contradictory (calorie-depriving to the point of hormone suppression, then supplementing testosterone to fix the self-induced deficiency) and dismisses biological age clocks as 'complete bullshit' that get over-weighted.

the guy will calorie deprive the hell out of himself to the point of having hormone suppression, but then supplement with testosterone. It's like, dude, make up your mind.
EP 495 · 55:19 · DEREK DAVIDSON
Read at 55:19
mfmindex.com№ 0495-3319
Fact

BPC-157 boosts blood flow - but could feed existing cancer cells

Derek explains the recovery peptide BPC increases VEGF expression and is pro-angiogenic (it can induce new blood flow), which is useful for injuries with low blood flow - but the same proliferative mechanism could be pro-carcinogenic if existing cancer cells are present, so it's overused preventatively.

For example, BPC is increases something called VEGF expression and it's pro-angiogenic, meaning it will literally create, it, it can induce blood flow that essentially was not present. So you could also have a pro-carcinogenic type proliferative effect with cancer cell development if you have existing cancer cells that could be, you know, exacerbated.
EP 495 · 1:02:59 · DEREK DAVIDSON
Read at 1:02:59
mfmindex.com№ 0495-3779