Barack Obama

The 'Obama House' playbook: a celebrity Airbnb

Instead of a museum, Sam suggests a Jordan Airbnb. He points to the 'Obama House' near where he's staying — bought for $7M, now its own Wikipedia page — that rents on Airbnb for $6,000 a night or up to $180K a month.

“But they rent it out right now on Airbnb for $6,000 a night. Or if it's booked all the way up, $180K a month. And it's branded as the Obama House. I think that you could absolutely crush it with a Jordan Airbnb house.”

Steal thisBrand a property around a famous prior occupant and command a multiple on the nightly rate.