Atomic

Atomic's fix for studios: one project, do-or-die, 9 months to Series A

Shaan describes how Jack Abraham's Atomic engineered urgency into the studio model: one project at a time, a dedicated do-or-die team, 9 months to raise a Series A or you're out, the founder acts as initial CEO, and a B2B-only focus instead of fickle consumer.

“He's like, we're gonna only do one project at a time. That team is do or die on that project. He goes, they have 9 months to raise their Series A. If they can't raise their Series A in 9 months, they're out.”

Steal thisEngineer artificial urgency into a portfolio: dedicated team, single project, hard fundraising deadline, no soft landing.