Kate (Amouranth) says she's earned roughly $30M on OnlyFans alone and maybe $40M across all platforms — in about two years.
“Oh God, I haven't really looked in a while, but maybe like $40 million or something like that.”
After her 5M-follower Instagram got banned, Amouranth started publicizing her business and earnings, knowing outlets would re-aggregate a 'pretty girl talks business' story — which drove new subscribers as a free growth channel.
“And so everything else was not nearly as much reach. So I just started writing about the business stuff, knowing that people would write about it if it comes from a pretty girl talking about business. Suddenly, oh, she's a genius. But if it's a guy saying the same thing, no one would care.”
Steal thisPublicize your numbers and business moves so press re-aggregates the story and drives free subscribers.
Amouranth's growth playbook: build first on discovery-friendly platforms (TikTok, YouTube Shorts, Instagram Reels), cross-post the same content to all three, and only add Twitch last because it only recommends people who already have viewers.
“Twitch actually isn't that great for growth unless you have other platforms already. I would Save Twitch for last if you're even contemplating it, 'cause it has no discovery system that makes any sense. It's all just recommended. And what gets recommended? People who already have viewers.”
Steal thisGrow on TikTok / YouTube Shorts / Reels first, cross-post one piece of content to all three, and only add Twitch once you have an audience.
Amouranth's agency Real Work charges a percentage of creators' earnings and starts with a 3-month trial — if creators don't see value beyond what they were already doing, they can leave, because year-long lock-ins are 'scummy.'
“Oh, we take a percentage, um, of the girls' earnings. Yeah, we start with like a, like a 3-month trial period, and if they don't like it, they don't feel like we're providing value beyond what they were already doing, then, then we just, we won't continue on it. Like we don't lock them in for like a year or two. That's like really scummy to me.”
Steal thisOffer a 3-month no-lock-in trial on a rev-share so clients only stay if you out-earn what they'd do alone.
An old Instagram trick: seed comments where everyone spams a provocative word like 'moist,' which makes confused viewers click into the profile and find the link in bio — a pattern interrupt that drove traffic before Instagram cracked down.
“If you saw my latest juicy content, people would be like spamming a word that was like, it's like moist or something. And then people would go read the comments like, why is everyone saying moist? What did I miss? They would go back to the caption and they would still be confused. And they would click on the profile and they would see the link in the bio, stuff like that.”
Steal thisSeed a confusing comment pattern so curious viewers click into your profile to investigate and find your link in bio.
Another evasion hack: write call-to-action words on a shirt curved to the fabric so image detection can't flag them, then post a swipe gallery so commenters say 'right shoulder, right shoulder' and drive people to zoom in.
“I would put like I Spy in, in the pictures, and there would be like a swipe image. On each different image, there would be like a, like, check the link in the bio for really good content. Like, just like words like on a shirt so the algorithm couldn't detect it. Like, like curved with the, with the shape of the shirt and stuff.”
Before going online, Amouranth ran a wholesome costume-character business — dressing as princesses and superheroes for kids' birthdays, hospital visits, and Make-A-Wish — which Shaan calls the best pivot he's ever heard.
“I did character parties for kids' birthdays and hospital visits and like festivals around town, Make-A-Wish Foundation stuff. I was like princesses and superheroes. So that was my company.”
Instead of hunting for pirated content, Amouranth's Discord/Twitch mods catch leakers who spam 'leaks here' in chat and forward them straight to her DMCA team — the pirates expose themselves.
“They will actually actively like find leaks because people do something stupid, which is on my Twitch channel, they'll try to— viewers will start mass DMing at people like, leaks here, leaks here, leaks here. And then my mods are just like, boop, send to my DMCA team, then we get to delete it. So they're just like self-reporting.”
Steal thisDeputize your community mods to catch and report people advertising leaks of your paid content.
Amouranth's accountant steered her into gas stations: she expensed the entire cost of the building up front (accelerated depreciation), which lowered her on-paper yearly income and tax rate.
“the gas stations Yeah, those are, those are a fun investment though. My accountant actually brought me to that one, and, um, they help save me on taxes because I can— I got to expense the entire cost of the building up front, so that reduced my, my yearly income on paper, and then I had a lower tax rate.”
Steal thisUse accelerated depreciation on a building you buy to expense it up front and lower your taxable income.
Amouranth's production reality: two ~12-hour photoshoot days a week — one for NSFW platforms (OnlyFans/Fansly/Patreon), one for YouTube/Twitter/Instagram — then she streams on Twitch the rest of the week as the 'billboard' funnel that pays.
“So pretty much 2 days out of the week are like 12-hour photoshoot days across all my different types of content. And then the rest of the time I'll just stream on Twitch because that's kind of my my billboard that pays me. Got my funnel.”
Steal thisBatch all your content into two long shoot days and use live-streaming as the always-on funnel between them.
Amouranth defines a parasocial relationship as a one-sided bond a viewer feels toward a creator — wanting to know who they're dating or why they're offline — and notes that, until it turns into stalking, it's what drives the willingness to pay.
“Um, parasocial is basically like a one-sided what air quotes, relationship that the viewer has with the content creator. Like, some people get way too invested in a creator's, like, personal life. Like, they want to know who they're dating, what they did today, where they've been, why aren't they online right now. That's— I would say that's a very parasocial thing.”