EPISODE
356

We Hosted A "Shark Tank" For Tech Startups | My First Million Demo Day

Aug 31, 2022·81:00·Sam & Shaan·with Luke·Listen·AppleSpotify
0:0040:3081:00
14 moments · 378 paragraphs · synced to the second
SHAAN

So basically we're gonna— it's like Shark Tank, but the viewers can invest. And I think, all right, so we're gonna have 6 startups. Each startup gets 2 minutes to pitch, and then we have up to 5 minutes to ask questions. And last time, I don't know if you remember this, Sean, but last time we— the companies that pitched ended up raising like millions and millions of dollars. All right. What up, Sean? Do you play video games?

SAM

Of course I play video games.

SHAAN

Do you really? Not as much as I used to. I don't really play at all, but, um, I mean, I just, I don't, I'm not like a gamer, but do you know what Xbox Cloud is? I didn't know what that was.

SAM

Uh, yeah, kind of. I don't, I'm in the PS, I'm in the PlayStation universe, so I don't really use Xbox Cloud, but it's like the cloud gaming thing for them.

SHAAN

Yeah. But basically I, I paid like a dollar to play Flight Sim. Do you know what Flight Sim is?

SAM

Yeah, of course. You probably love that thing.

SHAAN

It's awesome. I just started doing it and like, because me and Sarah are thinking about going to Korea and I'm like, well, let's just go like fly to Seoul right now and see what it's like. It like, you can fly around and I paid a dollar for it and I'm playing on my computer. It's so cool. I've never like been a video gamer, but it's awesome.

SAM

A video gamer? Just gamer.

SHAAN

Hello, fellow millennials. Yeah.

SAM

Wait, so do we not see these pictures? What's going on here?

SHAAN

So, um, I see a bunch of comments. I've got a screen over here. Do you have the comments set up?

SAM

Uh, okay, here we go.

SHAAN

And then, um, I believe Courtney or someone else is going to control it. So someone's going to come up and they're going to pitch for 2 minutes.

SAM

Okay, great. And are we— we're really investing money this time?

SHAAN

Maybe. I'm not doing it if it's— I'm only doing if it's good.

SAM

Well, yeah, only if it's good, of course. I'm not, uh, not gonna just throw money at something bad, but I'm ready. I got the checkbook out, so I'm ready today. I think $50,000, $100,000 would be awesome to deploy if there's a great startup in here, but we shall see. What's up? I can see the chat.

SHAAN

So let's give a background here. All right, so this thing, it's called stonks.com. It's like a live Shark Tank type of, uh, company. I'm an investor in it, so I have like, uh, I have some interest here, but Um, you're not an investor, right, Sean, of this company?

SAM

No, I'm just working for free right now.

SHAAN

Yes. I don't care if people use it or not, but I just had this, I just wanted to disclose that.

SAM

But so 6 companies describe the, describe the format. It's cool. There's basically a video screen where they pitch the investors. There's right now 250 people watching live, and then there's a live chat. So people in the audience and they could tag themselves as angel investor, founder, VC, just, I don't know. Normal, you know, muggle, and, uh, you, they can chat during the pitches. They can also express interest to invest, uh, which will let them like connect with that founder after the fact. So it's kind of like a way, it's a, a way to do angel investing no matter where you are in the world, making Shark Tank, you know, the default process for investing, which is pretty dope. And, uh, yeah, as Calvin says, no small boy stuff today. That's my only rule with these founders coming and pitching, coming and pitching. They, they always say, what's your advice? I say it's the same as always, no small boy stuff. All right.

SHAAN

So, so basically we're going to, it's like Shark Tank, but the viewers can invest. And I think, all right, so we're going to have 6 startups. Each startup gets 2 minutes to pitch, and then we have up to 5 minutes to ask questions. And last time, I don't know if you remember this, Sean, but last time we, the companies that pitched ended up raising like millions and millions of dollars. So it was, it was pretty interesting.

SAM

So let's see if we get that, uh, just another life change, just another day, just another life change as far as I'm concerned.

SHAAN

Well, cause we, so basically we're We're doing this live and then we're going to air on our YouTube and podcast, and I think people can still invest at that point. But so yeah, a lot of lives were changed, but let's check it out.

GUEST

So let's—

SHAAN

we're gonna go, uh, the first one. Uh, Jesse, you're gonna, uh, bring it up. There you go.

SAM

2 minutes and then, uh, we do 5-minute Q&A.

LUKE

Awesome. Hey guys, Luke from Cherry here. Hey Sam, hey Sean. Um, so Cherry is a, uh, exists to ensure accommodation businesses get more direct bookings and in turn giving consumers better travel deals. So online travel agencies today like Expedia, Booking.com, and Airbnb bring in around $250 billion in bookings, resulting around $35 billion in commission fees. An average property can sometimes pay up to 30% commission on those bookings. With the market power that these guys have, it's really hard for an individual property to get direct bookings, and that's where we've come in. Meet Cherry. Cherry is a free browser extension that gives you deals when searching for accommodations. You can find it right now at joincherry.com. So imagine that you're searching for a property, you're looking on Booking.com, you found one you liked, and bam, Cherry's going to pop up. It's going to show you a better deal for booking directly with the property, and on clicking 'Get Deal' will take you directly through to the property's direct website. We copy across the guests, the check-in, the checkout, and the promo code, allowing you to check out with ease. Now, Sam, imagine we did this with Marathon Ranch. On Airbnb, you could have Cherry popping up showing a deal directly to customers, allowing them to come through the direct guest booking engine on your own website. All of our properties have a dedicated backend allowing them to manage their deal daily, monthly, or seasonally. They've got full control. The current product works across desktop, and in the future months, we'll be launching all your favorite travel deals directly from your pocket on mobile. We're highly adaptable. We work across all accommodation providers like city hotels, resorts, vacation rentals, and the future-proofing of our product is across attractions, flights, and also car hire. Within 4 short months, we're approaching 1,000 partner properties in Australia, New Zealand, and Canada from all the major brands you might be aware of. And by November, we'll be launching to the US with an expected 20,000 partner properties. We're the team to get this done. We've got a mixture of great travel and tech experience and an integrated sounding advisory board across marketplaces, travel, and tech as well. So what do you say, should we get back to traveling?

SAM

Oh, nice little closing. Did you work on that today? Yeah, I did. That's good, good. I like that. This is really like Shark Tank. So what do you say, shall we fly through the skies? Um, all right, so Okay, so let's start off. Uh, Sam, give me your initial, initial thoughts.

SHAAN

I don't know this space that much, so my initial thoughts are I'm trying to figure out how this is different from just like Expedia with a Chrome plugin, or is that it? Is that like the dumbed-down version?

LUKE

Yeah, we're essentially allowing, uh, properties to get more direct bookings by having it pop up on online travel agencies, sending them direct to the property's website so they're not having to pay the large commission fees.

SAM

There's a two-way incentive. So the, the buyer gets a little discount and then the hotel doesn't have to pay the referral fee to Expedia, right? Correct. Instead they pay a referral fee to you, presumably?

LUKE

Yeah, we charge on a performance base and sometimes on a subscription base.

SAM

So are you cheaper than Expedia then?

LUKE

Yeah, correct. So for us, we charge a performance fee of, uh, $10 a month and then we pay $0.79 a click. Whereas some of these properties are paying, you know, upwards of 30% commission on some of these bookings.

SHAAN

And the way it works is you have this, uh, Chrome plugin installed. I go to HiltonSydney.com or whatever it is, and it says, hey— or sorry, I go to Expedia, or I go to some other website where there's hotels listed, and it goes, hey, by the way, if you just click this little, uh— it's like Honey. So I like see like a little notification on my Chrome thing. It says, if you click that, you're actually going to save $10 if you just come straight to our website. Is that right?

SAM

Correct. So how do you get the, the Chrome extension users, right? That seems like the, the hard part. So how do you get them today? So as you said, you had 3,000 of them. So where do those 3,000 come from, and where do the next 10,000 or 30,000 come from, and how much does that cost you?

LUKE

Yeah, so what we've done is we've been able to partner with the hotels that we're signing up, um, which has made it really easy for, from a customer acquisition point of view. So for instance, we're launching with around 300 new properties in Canada at the moment. And they're actually rolling it out to their loyalty base of around 2 million members, um, from an email point of view. And so we'll partner with them, and that's the engaging point of view that we're, we're going out with. And then we've got some paid media rolling out across YouTube and Reddit and those are the likes.

SAM

Sorry, so I don't understand. So why does the hotel care to tell its customers to install Cherry?

LUKE

Yeah, so, so they're, they're almost sick of paying these large commission fees that they do to the online travel agencies. So for them to be able to bring their members, incentivize them to use the Cherry product while they're searching across all of the different online travel agencies, it's a benefit for them to then not have to pay those commissions every single time.

SHAAN

Do you think that— what, let's say that you're, you're, you're actually advising people not to invest in you because the travel industry is so hard. Like, what's like the honest truth that you would say? Because the travel industry, like, Performance marketing in the travel industry seems like the most cutthroat thing there is next to like, you know, ranking for like lawyer terms like mesothelioma lawsuit. You know what I mean? Like what else?

LUKE

Definitely. Well, I guess the data that we've seen in travel over the last 4 months is that it's actually back and it's bigger than 2019 pre-pandemic levels that we saw. And not just that it's back from a volume perspective, but in terms of what people are spending is higher. So the average room rate of dollar value that people are spending is, is going higher. So yeah, I'm trying to tell you not to invest at this point, but from, from our regard, travel's back and bigger than ever.

SAM

So it seemed like Honey did a great job because they, they found a way to acquire users for cheap. And I think YouTubers and influencers were like one of the big strategies. It seems like you could do that with these like travel bloggers, travel tips, you know, flight deals, hotel deal type of type of bloggers, YouTubers, that sort of thing. Um, have you guys started doing that and what do you see? What's the— what is the— what does it cost you to get installed when you pay, right? Because I don't know, I'm not really buying this, uh, this idea that hotels are just going to keep spamming their, their customers to install your app. That just doesn't seem— just because they're so fed up with Expedia. I don't know, I don't really buy that.

LUKE

Yep. Yeah, so when we first started, um, we were noticing $10, $12 of a of a CPA on, on Facebook and Instagram, and we realized that that was just not continually achievable. And so we switched and we pivoted very much into the Reddits and the Pinterests of the world, and we were able to get down to sort of that $2, $3 mark. Um, but YouTube is where we identified the big growth.

SHAAN

How much did you spend?

LUKE

We were spending a few thousand dollars a month.

SHAAN

Yeah.

SAM

And then what do you— and what, what's, what's, what's a customer worth? So what do those customers generate for you, you know, in a year?

LUKE

Yeah, so the customers aren't necessarily the generators for us. It's the, the properties paying the performance and the subscription fee, but the average saving for a customer could be up to, you know, $150 a year in, uh, in travel savings.

SAM

Gotcha. Okay, they're telling us we're at time. Uh, Luke, thank you. Thanks, guys. Yeah, maybe Sam will quickly debrief and then we'll move on to the next pitch.

SHAAN

So I'm out. I'm out. Not— it has nothing to do with him. It's just the industry. I'm just—

GUEST

I, I—

SAM

it's not you, it's not me.

SHAAN

Yeah, yeah. So look, I'm one of the very few— so I, uh, there's this weird rule. I don't know if it's a law or it's a rule, but basically, have you ever heard about this where, um, like Expedia or some other company, they— there's this regulation that they have to display and like the same rate across all websites, if that rate is going to be publicly available. Have you ever heard of that?

SAM

No, but that makes sense.

SHAAN

So there's these guys I met who bought these, um, Instagram handles like @hotel, and now they have like 50 million followers across all their things. And it says DM us for a good hotel deal. And you DM them and they have a chatbot that figures out where you want to go. And then they could actually spend— send you way more exclusive deals because they don't have to follow the law because it's not, Private conversation. And I think that's like an interesting take. This— that's a, that's a really intriguing take to me. This take that this guy has, uh, Luke, I think it's also interesting. I don't think it's good enough though to like be crazy different from all the other folks out there in an industry that's to me as somewhat uneducated seems like it's really, really, really, really tough to succeed in.

SAM

I think the hard part here is I'm not installing this unless I'm traveling, right? Like I'm not just, oh, let me just, uh, preemptively install this. So I think travel is so infrequent, it's hard to get people to install this. And I didn't love that answer you gave at the end. He's like, oh, our customers don't generate money for us. Well, they do, right? They're the ones who go book. And so, you know, on average of the people that install, 25% actually go book something. And of those 25% who book, on average, that generates $20 for us. And so I can tell you, no public math, but let me just do it anyways. That's, you know, whatever, $4 or $5 that, that customer's worth for me. And I, I bought them for $2. So that's your spread. There's going to be some math like that. So that's what I'm always looking for with founders is can you, from a bottoms-up way, explain how the money machine of your business works? I put a dollar in here, then it generates, you know, $3 on the way out. And I've done that at this scale. And now the only question is, if I scale up, will that money stay the same?

GUEST

Right?

SAM

That's, that's what I'm looking to do. So yeah, I'm out as well. Like the guy, like the name. But I think that Honey for travel, if it was going to be a thing, Honey would do it. And if it, um, you know, and I also think that the, and I think the reason they don't is because as a standalone thing, it's hard to acquire users for this because travel is infrequent and expensive.

SHAAN

There's a commenter in the chat room that says, my wife says she's out. I agree with, I agree with Ben Simpson's wife.

SAM

And in fact, I want to know what all of your wives feel. And if your wife's not around because she's not watching this at 10 AM on a Tuesday, um, You know your wife and you know your husband. So just tell us in the chat after every single pitch, is your wife or husband in or out based on what you know about them?

GUEST

All right.

SHAAN

Next up. Yeah, I wanna know too. And also ask, ask them.

SAM

My wife is definitely out.

SHAAN

Yeah.

SAM

My wife is definitely out. Sarah, is Sarah out for you?

SHAAN

Yeah, she's not in. And if you wanna ask them what the, what your wife's opinion is on Sean and me as well as the startups, we're okay. We'll listen to that, but only if it's a good thing. Next up.

SAM

Hold on, look at this comment from Ollie. I keep my wife, my, my wife away from the show because you guys are too handsome.

SHAAN

Look, if I had a nickel for every time I heard that, you'd have like 15 cents.

SAM

I'd have 3 nickels.

SHAAN

Yeah, maybe 25 cents. Maybe we have a whole quarter. All right, uh, Pill Up is the next startup. What a name.

GUEST

Yeah, hi guys, Pill Up!

SAM

I am Pill Up.

GUEST

That's why I took the name Pill Up.

SHAAN

Cheers.

GUEST

Okay, hi guys, I'm Ankur, co-founder of Pill Up, and I'm here to make you millions. Let's get started. So 56% of patients in India have poor medication adherence. And guess how many are chronic patients in India? 430 million. So that's a big problem and a huge opportunity for us. But what are the reasons behind this poor adherence? Number one, forgetfulness. People tend to forget to eat their medication due to old age, or they're just busy with the schedule. Second one is poor medication management. People take the wrong medicines at the wrong time. Double dose. It happens more often than you think. Financial constraints. The fourth one is personal beliefs. You know, some people in India believe if they start to take medicines, they have to take it for the lifetime. And the fifth one is unable to read doctor prescription. Presenting you the Pillup solution. We pre-sort your medication by time and date, personalized as per your prescription, but you will still forget to take medicines due to some reason. Right? Don't worry, we got you covered. We provide medication reminders on your preferred platform so you don't forget to take medicine. But in case you still do, your wife will remind you because we're gonna alert her after 1 hour of your medication time. And lastly, we convert this beautiful doodle art of the doctor into a pill planner, which is much easier to understand. We provide a one-stop solution to improve your medication adherence through the app, through pre-sorting pouches, and our dispenser. We are a team of engineers, analysts, and doctors. I'm a serial entrepreneur and a YC alumni. Dr. Manish has 19 years of experience. He is a cardiologist. And Akansha is the brains behind this whole business. To put things into perspective, even if you miss one day of medication in tuberculosis, you start again from day zero. Let this sink in.

SAM

Thank you.

SHAAN

Good job.

SAM

Thank you, Ankur. That was, that was awesome. Uh, let that sink in.

GUEST

Thank you.

SAM

You started and ended with some major restaurant owner energy right there. Like, you came in, said, I'm here to make you millions, and you left with, let that sink in. Thank you. I've never, I've actually never seen that. And, uh, I don't know, I'm still a little shook. Sam, you take it away.

SHAAN

That was great. Uh, yeah, I think you did a good job. Are you, is this an Indian company? Is this in India? Yes. And you're like in down, you're in downtown India right now. I could hear the, I could hear the, uh, where are you at?

GUEST

I'm in the capital, New Delhi.

SHAAN

Nice.

SAM

You, uh, you're wearing a Y Combinator shirt, make something people want. Is this a YC company?

GUEST

No, my previous startup was a YC company.

SHAAN

And what was that?

GUEST

So this was in winter '21. So me and my partner, we pivoted and had a different vision for where to take the company. So I started a new—

SHAAN

is this company basically PillPack for India?

GUEST

Yeah, kind of, but the customer insights are a bit different. So PillPack was focused on medication management, pre-sorting so that people can stay back at home and spend more time time with their family, while our focus is on to increase the medication adherence issue, which is reminding people to take their medication, timely intervention, and to make their life more easier and convenient. So I would say 50 to 60% PillPack, but there's more to it.

SAM

And why doesn't PillPack focus on that? So is it that in India the problem is different, like the people's behavior is different, or why, why wouldn't you just do PillPack for India PillPack's been quite successful. Is India itself not enough of a differentiator from there?

GUEST

No. So PillPack hasn't entered India because there has been a recent healthcare regulation change. So that makes it possible for India. The UHI change, similar to the UPI, if you're aware about the payments change that happened and changed the whole fintech industry. Similarly, the UHI change is happening in India. Moreover, due to COVID, The e-pharmacy have been booming in the last 3 years with the CAGR of 45%. And with the online payments, it has made possible to get this technology out there. Earlier in India, online ordering of medicine wasn't a concept.

SAM

You should change your shirt. Instead of "Make Something People Want," you should say, "Make Drugs People Take." And that'll be a head-turner. What, what is the, what's the traction like? I feel like you gave us the high-level problem and solution pretty well, but you didn't say much about traction.

GUEST

So tell us. So we launched 2 months ago. Last month our traction was $1,300. We on an average get an order value of $200 from our customers per month. And we have a high, very high retention rate, but the, as the sample size is very small. You know, it doesn't make sense to say it is 90%.

LUKE

Sure.

SAM

And how are you going to get customers?

GUEST

So we have 3 channels. One is B2B. So today also we made a B2B partnership with old age homes with whom there are 20 to 30 clients staying in their old age homes. Second one is we are pushing out the product by introducing it to the doctors through our sales channel. And third, we will be starting our influencer programs next month once WhatsApp bot and all the technical side is on track.

SHAAN

And really important question. Is that Zero to One on your bookshelf? Yes. I'm in.

GUEST

No.

SAM

Is that Settlers of Catan?

SHAAN

Oh, interesting. What are you, what have you been saying to American investors who say, dude, American healthcare is too complicated. I don't know anything about that, let alone another country that, you know, I may maybe don't even know that much about.

GUEST

So I haven't reached out to the American, uh, you know, investors yet. So this is my first pitch. I just wanted you guys to be my, you know, my investors because I love My First Million and I've already received funding so that, you know, I can get into Y Combinator again and, you know, I have a clear path for the next 2 years. The funding is secured. And for the American investor, as I said, you know, I haven't reached out to them yet.

SAM

And you said that the e-pharmacies have been booming, and that's— I think that's very true. I looked at investing in an Indian, you know, e-pharmacy. Why don't they just do this, you know, as part of their offering where they're able to sort of—

GUEST

So their focus is very different. So e-pharmacies right now have been working on 2 things. Out of the 15 problems we have identified. They are working on the delivery part. They want to do the delivery within 3 hours. There are 3 unicorns already in the space and the whole market right now is discount-led. No one is working on what happens post-delivery of medicines. So that's the space we want to work in and that's where we are finding a lot of interest from the people. And all our sales are mostly through word of mouth. So we are in the pre-launch phase. We just shared the product with 10 people and then, you know, we, they just shared further and now we have 250 people and next month we are doing a proper launch.

SAM

And, and you said you're raising $200,000 at a $4 million cap, is that right? Yeah. Okay. Okay, great. And they're telling me to try to—

GUEST

$100,000.

SAM

Awesome. We're at time. We can, we can close it up. Thank you so much, Ankur. Thanks for coming on.

GUEST

Thank you, Sean. Thank you, Sam.

GUEST

Thanks.

SHAAN

Um, what do you think?

SAM

I like it. Uh, I'm in. I would invest in this at pre-seed. Now the, the, the questions I have, the things I would want to know is he mentioned that his last company, which was YC21, that's not very long ago, it did not, um, not a red flag, but something to ask about. Yeah, yeah, exactly. But you know, there is some red I see in the distance. I just don't know if it's a flag or like, you know, it could be a red flag sign. Yeah, we'll see. So why, why did him and his co-founder disagree? What went into that? How did they handle it? Um, so, you know, that seems kind of interesting. I'd I'd like to know a little bit more about that. And I'd also like to talk to some of the e-pharmacy people and be like, hey, why isn't there a PillPack for India? And just hear what they say.

SHAAN

Do you have— well, I guess you don't need an Indian-based person to like tell you that, but do you have like a, like someone who's somewhat of an expert on India healthcare?

SAM

Yeah, I know a guy who runs one of the big e-pharmacies there. And then just in general, you know, this is— I'm one DM away from getting that answer. So that would be the other contingency for me.

SHAAN

That's why I would pass is I don't have that. I, you know, I don't, I don't, I don't like, you could tell he could have told me anything about India's healthcare and I would have said, yeah. Okay, cool.

SAM

Yeah. Like, so India has now floated. It's next to China. You're like, oh man, that's cool.

SHAAN

Uh, yeah. So like he could have said anything and I just, I, it's really hard for me to, to, to know like what the truth is. Right. Um, so I don't know if I would do it. Also tell me what you think about this. Do you think that it's a good pitch or not to say we are PillPack of India, we are blank but for this country?

SAM

Yes.

SHAAN

Sometimes I'm like, yeah, okay, I'm okay with that. You don't have to, you don't have to like, you know, you don't have to sell something. He really should— don't piss on my back and tell me it's rain, just tell me what it is.

SAM

Yeah, exactly. He should have just told us what it is. He should have said we're PillPack for India. PillPack has built an X billion dollar business and was acquired by Amazon, and they don't operate in India because of that, because of India-specific regulations, like he said. So, uh, the PillPack for India is going to start in India and it's going to be us. Now, the things that we do that are similar to PillPack is blank, blank, blank. That's been validated. The part we're doing that's new is this. That's how I would have pitched that business in order to like fast— yeah, to make it faster for the, for the investor to understand the size of the prize.

SHAAN

Do you feel partial towards Indian startups? Um, more so than a non— more so, yeah, more so than like I don't like a French startup or something.

SAM

Uh, yeah, kind of like, I think I know a little bit more about the market. I've been there, I've, you know, family there. I've now invested in a bunch of companies there. So it all just builds over time, but also it's a humongous market that has just had those like, uh, you know, what do you call those? Like inflection points or whatever. Basically a billion people all got mobile phones with internet in the last like couple years. And that just like, it's like before, it's a dramatic before and after.. And, um, so, you know, serving that market and building solutions for that market is really awesome. Like now it's a, it's a golden cohort of companies cuz they're all riding the back of this thing where one company basically gave away 4G internet, uh, essentially a dirt, dirt cheap cost, cheaper than in America. So a lot of people got online.

SHAAN

You know what's fucked up though, is that big company that was that, it was a big Pakistani company that like everyone was a fan of Air something. What, what was it called? Yeah.

SAM

Air Lift or something.

SHAAN

It's like a, like all you, I don't know if it was you, but a bunch of my friends were like, oh, this thing's, this thing's awesome. This thing's awesome. Awesome. And I remember thinking like, I don't know anything about Pakistan, but all my smart friends say this is a good idea. And I was like really interested in it. And I think I ended up passing, but it went out of business and whether it's good or bad, that impacts whether I want to invest in a foreign company because I don't like, it's like, oh, I don't know, man. I don't know anything about this country. So I have mixed feelings right now on investing in locations that I know nothing about.

SAM

Yeah. My, some of my worst investments came from Well, all these other smart people are doing it and I don't know why they did it. I don't know if they're actually smart. I don't know if they, uh, you know, what their assumptions are, what their context is, what they can afford to lose. And so I've made some pretty terrible decisions like that in the past. So that's famous last words for me is like, well, all these other smart people are doing it.

SHAAN

Yeah. Well, sometimes that works though. It worked once for me. Um, all right. Steve, Campus Inc. Campus Inc. College laundry?

GUEST

Close, close, close, close.

SHAAN

I don't know, like I got like a stain on my— or like a college tattoo parlor. I don't know.

GUEST

Love it. I haven't gotten that joke before, but I appreciate it.

SAM

We'll let you tell us. Go ahead.

GUEST

All right. Hey everyone, my name is Steven. I'm the CEO of Campus Inc. We're a D2C and B2B merch platform powered by college athletes and college students. We build licensed merch platforms for universities. So every athlete in every sport has the ability to sell merch and profit off their name, image, and likeness. Meanwhile, we train students on those campuses in design, sales, and marketing so they can support the athletes and sell to other organizations like the Greek system. Last year we did $4.5 million in sales. This year we're on pace to do $7 million. Sean, you went to Duke, so I'm going to pick on you a little bit. In another world, you're a 5-star recruit. Former Coach K brings you in and introduces you to your new NIL director. You have the opportunity to sell your own branded Duke merch through Campus Ink. We're talking jerseys, custom drops, limited releases, and you're gonna earn anywhere between $8 to $15 per item sold. Your jerseys are gonna be sold in the stadium and online, and when you go to the Final Four, you're even gonna make money on Final Four apparel. When you go pro, Sean, you're going to be able to sell your Duke jersey for the rest of your life. At the University of Illinois, we made our college basketball team over $100,000 in the regular season at Illinois, and Mark Cuban invested in us over a cold email. He's helping us take this to every college across the country. So far, we have over 600 athletes in our queue. We've signed 15 schools, including Duke, UConn, Syracuse, and most of the Big Ten. Our platform solves a few significant problems. One, we noticed that universities are desperate to show they're supporting their athletes in this new NIL space. Coaches are losing recruits because other schools are moving faster. They need a solution. We have it, and we're there. We're there for them. There's also over 180,000 D1 athletes who are all micro-influencers and don't have the time, resources, or skills to run their own merch platform. We're there to help them. Finally, we know that traditional D2C is throttled and at the mercy of Facebook. We'd rather reward the students. We think we have an unfair advantage in acquiring customers. When we sign schools, they connect to athletes, and athletes connect with fans. And that's how we sell merch at Campus Inc.

SAM

All right. Wow. Wow.

SHAAN

No small boy stuff.

SAM

No small boy stuff, dude. I see you put me— oh wow, do you have your own No Small Boy Stuff shirt?

GUEST

Actually, I got a bone to pick with Sean or Sam. Sam, Sam, sorry, Sam. I designed you guys a merch platform. Here, check this out.

SHAAN

Oh, I remember, dude. Nice.

GUEST

I remember.

SHAAN

Okay, let me— that is awesome. And I think I replied with, send me that shirt, I want it.

GUEST

Well, I said, I said we could actually— the site is live right now. I bought the domain too.

SHAAN

What is it?

GUEST

mfm pod.shop.

SHAAN

Okay, now let me tell you something. I wasn't trying to be an asshole to you. I'm just an asshole to everyone who sent—

GUEST

well, that's why I'm helping Sean out with the Duke stuff.

SHAAN

So we— I get— I don't know about you, Sean, I bet he does, and even more so, I get like 5 or 10 of those a week of someone saying, I wanted to buy merch, so we just like made a store for you. And I just— I, I politely tell them to fuck off. And I think I— that's what I said to you, right?

GUEST

Yeah, I forwarded that to Mark as well. That's why I didn't want to come on the pod.

SAM

No, I'm just kidding.

SHAAN

So now that we're friends I'll treat you nicer.

SAM

Yeah, you're crazy. We should do swag. Okay, but, uh, back to his business. Let's go back to his business. Okay, so, um, so I really like a bunch of things about this business, but I have some questions. Okay, so, so what do I like? I like that you're basically riding the wave of this regulatory change, the NIL change that just went into effect. And that means all the businesses that need to serve that market of college athletes finally being able to monetize their name and likeness, which is what NIL is about. That all those businesses are being created, you know, last year, this year. And it sounds like you're— you were early on that wave. A couple of quick questions. Can you use the team logos like you did there? And so you don't need a special license for that?

GUEST

So that is a special license. But, but we go to the university and we basically pitch to them that we have an inclusive and holistic solution. So every sport, every athlete, softball, baseball, rowing.

SAM

Right.

LUKE

Good.

GUEST

They grant us the IP And then we're able to build them a whole school platform. And so yeah, we're able to do what's called co-license merchandise, which is a very specific segment of licensing. And we've got those at 15 schools.

SAM

You're like, we've sold tens of women's lacrosse sweaters.

GUEST

Well, I'll be, I'll be honest. Our biggest, one of our biggest rev generators was women's softball at like Virginia Tech. The girls just crushed it and they were in like World Series and people are buying their stuff. I mean, it's not just football and basketball.

SHAAN

Amazing. What's, um, Learfield? Someone was saying how Learfield owns 90% of the licensing rights. And if I know nothing about it other than, uh, 3 seconds on Wikipedia, if they own it, can you also get it?

GUEST

So Learfield owns collegiate licensing. We get the license from them. So they are the license clearinghouse on behalf of the university. So when we go to Duke, for instance, we talked to Duke, pitch them. They say, okay, go apply for your license. You go log on to Learfield, apply, Duke accepts it in the backend. They're just the exchange that you use.

SAM

And is it— is Learfield incentivized to let you guys grow? Like, uh, you know, at some point, do they see this as competitive to what they do?

GUEST

Well, so, so there's different parts of Learfield. Learfield is a licensing arm for the university. So they're there to protect the IP of the university. But when we have something that's a really unique segment, it's hard for the university to say no. So if I just wanted to sell like just Duke merch, Duke would be like, no, we've got hundreds of other people doing it. But the fact that we're in a very niche vertical, the universities are more inclined to create the best opportunities for their athletes. It'd be silly for them to say no, because you'd be taking away opportunities for them.

SAM

By the way, we have 500 people watching live. I think your startup has 140,000 of total interest, which is pretty dope.

GUEST

Uh, people in the club, I'm 30.

SHAAN

You, uh, you got that, uh, that young 22-year-old dog energy. There you go. There it is. I'm a dog. Thank you for proving my point. All right, does that have a hot dog on it? Dude, put those two shirts in, in a package and please send them to me. I'll Venmo you. Um, those are awesome.

SAM

He's like, dude, he's like, I have a store, just go buy it.

SHAAN

Why do I, why do we have to do this? Yeah, give me that coupon.

SAM

What about— and I like you're doing this franchise model, right? So you're basically going to get like kind of passionate, cheap labor on the campuses and you're going to have this set up on each campus where they do the design, the marketing.

GUEST

Yeah. And we already have that. Up until NIL came about, that was our thematic approach. We teach college students design and sales. So right now we have 150 students on 40 campuses. They're really big into the Greek system. But now that we have the Greek system and sports, It makes it so much easier for our students across the country.

SAM

So, okay. So there's kind of a pivot there.

GUEST

It's just, it's just, it's just opening our opportunity. Cause before you couldn't do really sports. Now it's, you can do just about everything.

SAM

When did you start this company? And like, how much money have you already raised?

GUEST

Um, so I bought out a little print shop, um, right after graduating college. Uh, I had a Brian Scalabrini design go viral when I was in school. Um, and so I had enough money to buy this little print shop out. We've since scaled that. Um, and so we just got Mark's investment for $250,000. Other than that, um, everything else was bootstrapped from the ground up. So this is the first time we're actually raising capital. So we still own most of the company. Um, and we are cashflow positive. We should be profitable this year. There is like a first mover's, like, we got to land grab all these schools pretty quick.

SHAAN

Okay.

SAM

You got to stop. Sam's getting too excited. Uh, this is a video and a family show. We can't, uh, we can't cross the line here. So you're saying all the right words.

GUEST

Yeah.

SAM

I mean, I love you.

SHAAN

I think I love you. I, I'm in and my wife is definitely in. No, I'm, I'm, I'm totally interested. I, I think you've got a lot of charisma. You got a lot of charm. You're, you're all those, the story about buying a small print shop and then getting Mark Cuban via cold email. I know that it looks like you have LightBank on board. They seem like sharks. I don't know much about them, but they seem like if you got them, that's Groupon. Yeah. Yeah.

SAM

That's Eric.

SHAAN

You, you, you have a very interesting, uh, energy about you. Uh, I'm definitely interested in learning more.

SAM

They're telling us it's time. I got one last question for you, which is, these ideas sound fun and I often run away from fun ideas because, you know, a bunch of people go try to do it. Maybe the opportunity's not that big cuz it's, it's fun and sexy. Um, the, the big like YouTuber merch backend stores like Fanjoy and some of these other ones, like they pretty much all suck, right? None of them got huge. What's the difference here?

GUEST

Okay.

SAM

So that's different.

GUEST

So you have to think about like why we're defensible is because we're, we're essentially enabling our athletes to do the marketing for us. Right. And so if you have 300 athletes at the University of Indiana, all pushing this store every year, the school's going to be adding more athletes. And then they're going to be pushing those into our big funnel. So like at the University of Illinois, we're sitting on 20,000 Illini emails. And now we can step up to Fanatics and start competing with them because all of our customer acquisition is rooted in the kids that are actually playing. Does that make sense?

SAM

Yes.

SHAAN

Okay. So what's Spring?

GUEST

So Teespring is the platform. Actually, Walker is one of my good friends.

SHAAN

Yeah, yeah, yeah.

GUEST

And so like a lot of our stuff, there's a small circle of us that are raising money in the tech space and apparel. We all talk to each other. So a lot of this is calling on a lot of each other's APIs. And using a lot of the tech that's in them.

SAM

What? You print through them?

GUEST

No, we could print through, like, we have our own facility, but that doesn't scale. And so our CTO actually came from a company called Printavo. Shout out Bruce Ackerman. He got acquired recently. And so we can connect to thousands of print shops across the country. And so we have the ability to connect the same way Teespring does, Custom Ink, all the bigger guys, right?

SHAAN

Where do you live?

GUEST

Live in Chicago.

SHAAN

Chicago, nice, dude.

SAM

Sam's coming over. Yeah, okay.

SHAAN

All right, you're talking dirty to me, Midwestern guy, doing all that stuff. I'm, I'm very interested.

SAM

Yeah, thanks, Stephen.

GUEST

Great job. Talk soon.

SHAAN

Thanks. I like him, man. That guy had some charisma. I think the business is more than mildly interesting.

SAM

Yeah, yeah, he's a good entrepreneur. You could tell, uh, that he has like a bunch of the little like green flags that you would have to be a good entrepreneur. He's got and, um, and I think he's got a really interesting opportunity here because of the NIL change. And, uh, that's— that answers the big why now question. Why? Okay, the idea of printed t-shirt swag is like, you know, the oldest solution in the book, but there's a new problem. And the new problem is that all of a sudden athletes can do this. They never could, but they don't know where to start, and they're not going to want to do all this infrastructure. So being the company that partners with them, that's— I think it's really strong.

SHAAN

These e-com plays can be freaking tough, man. Walker Williams, who—

SAM

the hard part here is upside, right? Like, is this, is this a billion-dollar company? Is this a hundred— is this a $10 billion company? There's basically no way this is a $10 billion company. Unlikely it's even a billion-dollar company. So that's the hard part. He's gonna raise on like tech valuation terms, right? Well, he's a million cap right now.

SHAAN

Yeah, but what is his revenue?

SAM

Uh, I don't know yet. He didn't, he didn't say. He said $7 million this year, I think he said. I mean, it's an e-com. $7 million is like not very much, right?

SHAAN

So, but this is none of the $4 million last year, he said. Uh, this is, it crosses the threshold. Uh, so $4 million last year, $7 million this year. It crosses the threshold of being interesting enough to not say no, at least for me.

SAM

Yeah. The one thing I would want to be figuring out here is, okay, cool. You're going to raise this money at $10. Um, are you going to raise money again? And as you're, do you look at, does he think about this mentally? Like, oh, I'm a tech founder. I'm going to raise my seed, my Series A, my Series B. My Series C? If so, I'd have to get off the train. But if he's basically like, hey, uh, I'm, I'm gonna fund this and value this based on the category that I'm in, um, which is, you know, let's say in this case e-commerce, I think, or tech-enabled e-commerce, I think that there would be a, um, a better conversation there. So that, I think that's my only concern is how big is the, is the prize. I like, I like everything he's doing, but that part's not in his control.

SHAAN

Yeah, well, I felt bad for being rude to him, so I'll, uh, I'll look at it.

GUEST

This data is wrong every freaking time.

SHAAN

Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated.

GUEST

Whoa, I can see the client's whole history—

GUEST

calls, support tickets, emails—

GUEST

and here's a task from 3 days ago I totally missed.

SHAAN

HubSpot, grow better. Um, all right, next, Terashroom. Jared from TerraShroom.

GUEST

What's up guys?

SHAAN

How we doing?

SAM

What's up? All right, take it away.

GUEST

All right, Sam and Sean, why do people listen to the My First Million podcast? Well, it's because they want to make more money. Coincidentally, Tim Ferriss says, of all the billionaires I personally know, almost without exception use mushrooms on a regular basis. So if you want to step up the podcast to My First Billion, you might be interested in what we're building. So TerraShroom is really straightforward. It's a patent-pending mushroom grow chamber that is intelligent and automated. And so that way anyone can grow mushrooms at home effortlessly. And the problem is, is while a lot of people want to grow mushrooms at home, growing mushrooms is complicated and it's an eyesore. And I've been growing mushrooms for nearly 6 years now, so I'm speaking from my own personal experience. But mushrooms, they're becoming wildly popular and the space is blowing up with billions that are spent on mushrooms annually. So let's transition a bit and let's talk about product market fit where we're at. So the past about 2 months, we spent about $4,500 in Facebook ads, and this has resulted in nearly $65,000 worth of preorders. And how our business model is set up, we have subscription revenue, basically gross supplies that we send every single month. When you factor this in, we're looking at over $100,000 when you factor in this subscription LTV. And this is the team that's making it all possible. So team is stacked with deep technical, operational, and sales experience. We have multiple exits and IPOs under our belt., and one who you might even recognize is an old friend of yours, Sam, as well as former guest on this podcast, Justin Meyers. So what we're looking for is, uh, $500,000 at a $3.25 post-money valuation. This is going to help cover all manufacturing costs, get us slated for a Q4 launch, and ultimately shipping out in, uh, Q1 of next year. So guys, like, if you want to be part of building a product that's helping people become happier, healthier, and maybe even produce a few more billionaires, then we'd love your help to make this happen.

SHAAN

Thank you, dude. That Tim Ferriss quote, ambitious. That's a very rich quote. Is that real? He said every single one of his billionaire friends takes mushrooms, a derivative of mushrooms, we can say, but yes. Interesting. Well, good pitch. It looks good.

SAM

So explain what it is. It's a, it's a homebrew kit for growing Shrooms?

GUEST

Yeah, uh, any type of mushroom species. So let me give a little bit of backup. So, um, there's a couple companies that are kind of in the space right now. One is Back to the Roots. They're doing over $100 million right now in revenue per year.

SHAAN

Okay, Back to the Roots is doing $100 million in revenue? Yep.

GUEST

And then there's Mudwater, there's Four Sigmatic. Basically, when you think of some companies that are in this space, they're doing nearly a quarter billion dollars from 3 companies alone. What we're doing right now is we have a Trojan horse. This is a beautiful grow chamber that gets people in the app ecosystem where we have awesome upsell opportunities into other verticals. Um, the long-term play is ultimately therapeutics. So when you think of like the, the science, the research is irrefutable, legislation's changing, it's 2022, big pharma, quite frankly, they're, they're scared. They see the science. Um, and so we just have a really, really cheap way to basically super cheap customer acquisition costs, get people in the ecosystem, then ultimately down the line, uh, we can almost go down to like telehealth and a lot of like where basically we're not selling atoms, we're ultimately selling like ones and zeros or bits and bytes.

SAM

So let me pause here. So you said Back to the Roots does $100 million and you're like, that's a comparable. But I go to Back to the Roots and it's like, you know, moms and their kids and they're growing plants at home is what it looks like. Not like, you know, uh, high achievers taking mushrooms to be happy because they—

SHAAN

the money didn't make it. Yeah, cool moms.

SAM

Yeah, this seems like a totally different thing.

GUEST

So, so let me, uh, talk a little bit about distinct, uh, distinction. Uh, you can grow any type of mushrooms in this— gourmet, medicinal, other varieties as well. This is not limited to the type that you're thinking of, as well as you can even grow microgreens. I mean, this is ultimately a containerized grow environment that gives you full control over all environmental settings. So there's a lot that can happen in this, and that's the exciting part, is we have an IoT device that's connected in the home. You guys know what's happened with SodaStream, Traeger grills, doing hundreds of millions of dollars in revenue, exact same thing. And this is exactly where we're skating to where the puck is.

SAM

And so why do you pitch it like it's the like psychedelics thing versus, hey, we're SodaStream for growing like, you know, veggies or whatever the hell, like microgreens, whatever.

GUEST

Uh, there's, there's a couple, there's a couple of people in the whole space right now, uh, when it comes to, uh, you know, like hydroponic grow solutions for like lettuce. And I think the truth is, is like what we're just seeing is the green rush happened a couple of years ago, about a decade ago in California. We're seeing the exact same thing happen in this mushroom space. And that is where there's going to be billions and billions of dollars to be made.

SHAAN

So you can sell— I know nothing about mushrooms. You can sell that stuff?

GUEST

So here's the thing. What we are selling, just to be clear, what we are selling is just the grow chamber. We're just selling hardware and we'll say basically sell some raw ingredients you can buy from the store or what have you. And then we will also sell basically the grow supplies if you want to do gourmet varieties. Fun fact, it's not something that most people don't know. You can grow, you can order any type of mushroom spore varieties if you catch my drift, because they do not contain the psychoactive ingredient in 47 of the 50 US states. This is a legal loophole. I've been growing them for about 6 years, all different types. So it's something that not many people know, but it's becoming very well established. Are you on Shrooms right now?

SAM

Uh, okay, this is—

SHAAN

okay, he didn't answer.

SAM

No, he's got his wits about him. All right, uh, okay, so you're— so you're doing this, and you think that also, like, you're growing through paid ads, and through paid ads you're like, okay, we're not gonna get, um, you know, blocked by Facebook for basically saying, you know, grow your own weed at home. Like, you know, that's what they wouldn't allow that, but you're gonna basically be able to show this terrarium, you know, this home, you know, a little tray that you're gonna be able to buy.

GUEST

Yeah, yeah. So actually, you know, it's funny, uh, talking to Justin, we're doing a huge pivot away from actually the whole, like, anything psychedelic. So it's actually just very much like generic. So, uh, taking it very much more down a PC route to basically just grab a much wider audience.

SHAAN

Wow. Um, oh, okay. So, so you have some interest here. You have $40K of interest, but you've— you're raising $605,000, is that right? Uh, no, sorry, am I reading this wrong?

LUKE

He's raising $250K.

SAM

$250K at a $3.3 million cap. $605 is like in this whole session, how many people have been interested in funding things. He's got—

SHAAN

and how is this business and what's going to happen? Like, where, what do you think the exit is?

GUEST

Yeah, great question. Um, so honestly, I've just been working on this, uh, for the past few months. Uh, everything from the CAD modeling design, you know, literally everything you've seen, uh, done myself. So basically we're getting ready for, uh, getting some engineering validation testing.. And then ultimately exit strategy is, I mean, extremely profitable, um, you know, acquisitions. I mean, it's just like, the truth is, is like, we like to make money. That's why, you know, we're on this podcast, right? But, um, there's a lot of different ways.

SAM

Give us the unit economics real quick. You can make them, you can make the device for what? And ship, like, basically the COGS plus the shipping is what? And what do you sell it for?

GUEST

Yeah, perfect. So, uh, what we're looking at right now is $49 and some change for, uh, manufacturing when you factor CAC when you factor in 3PL, basically landed cost, you're looking at about $128. MSRP is $399, and then we have a $29 a month subscription. So basically you're looking at total about $700 for the customer LTV based off of like about a $30-some CAC.

SHAAN

All right, that's time.

SAM

Thank you, dude. Thanks, Jared.

SHAAN

Dude, it's crazy, man. Valuations have changed. He's raising a $3.3 million cap. I was thinking about like the upside here, um, it got— Angel Investing got far more attractive in the last 3 months.

SAM

Yeah, these valuations were all extremely reasonable. Uh, and I think they were all also very early stage. So these are like pre-seed type of investments, which is great because, you know, that's where a lot of money can be made. Um, yeah, my wife's definitely out on this one. My wife who has never said a curse word, never drank a drop of alcohol. I don't think she's a— I don't think she's a believer that, uh, would you ever do shrooms? Um, I don't know, probably not. I don't, I don't know, dude.

SHAAN

I've been trying to tell my wife to do it this year. I'm like, hey, before we have kids, you should try LSD or mushrooms or something. That'd be awesome.

SAM

I'm not gonna do it. Yeah, you're like, you should do it.

SHAAN

I'm not gonna do it. Like, like the other day we were talking about this relationship book, uh, like, like to make our relationship better. I'm like, hey, can you read this for us?

SAM

I think you just identified the problem.

SHAAN

Yeah, that's how I feel about mushrooms. Like, hey, can you do this for It's supposed to change people's lives and make them feel better and happier. Can you do it for both of us? Yeah, this is— I would say I'm mildly interested in this as well. I need to learn more. I don't know. His answer of, is this illegal to sell, is still a little—

SAM

No, he's saying it's legal. He's basically saying all we sell is hardware and then we sell raw ingredients. And in 49 of the 50 whatever states, yeah, but he used the phrase legal loophole.

SHAAN

If you catch my drift.

SHAAN

Yeah, if you catch my drift. Yeah, that's like, that, that's, that, that's real interesting to me.

SAM

More than two winks in your pitch, I'm out. Like, you don't want to be like, yeah, you know what I mean?

SHAAN

Yeah, yeah. So I, I, I did do a I need to feel, um, I need to learn a little bit more.

SAM

I'm out, but not for that reason. I just, uh, hardware is hard. So if I have the choice between investing in a hardware company, a software company, I'm sort of just leaning towards software unless there's a real outlier. And then on top of that, um, I don't really know this market. I don't know how real the shrooms trend is, if it's just like a LA, SF, New York type of trend, uh, for this type of thing.

GUEST

I don't know how big.

SHAAN

No way. I, I think it's bigger than— I think it's I, I read a couple books about it enough.

SAM

Like, people that are gonna buy a $400, uh, like, you know, Nest-looking, you know, clean device versus just like, you know, pay Diego across the street for like, you know, $20 for some shrooms. Like, I, I, of course more people take shrooms, but how many people are going to do this?

SHAAN

Like, yeah, that's a good—

SAM

I was like, sexy homebrew situation.

SHAAN

You ever grew— dude, I grew weed in high school in a closet. Did you ever do that?

SAM

I can't say I did.

SHAAN

Well, we used to like go to Home Depot and have to like buy the bulbs and stuff and like put a lock in the closet so your mom doesn't come into it. These things, like this plus Amazon, it's like the, it's like the easiest thing ever, like to grow drugs. I love it.

SAM

All right, we'll go to the next pitch. Uh, so I think in that case I was out, you were a maybe, is that right?

SHAAN

I'm a maybe.

SAM

Okay, cool. Let's do the next one. Morgan from Deal Builder.

GUEST

Hey guys, what's going on? All right. So, um, yeah, my name is Morgan. I'm the co-founder of Deal Builder. So Sean and Sam, have you guys heard of the baby boomer tsunami? It's a bit of a ridiculous name, but it's the $10 trillion of baby boomer-owned businesses that are going to need to sell by 2030. The unfortunate reality is that a majority of them will fail to sell.. And the reason why is because the current marketplace is confusing. It's super expensive and it's really inefficient. How do we know this? Well, over the past decade, my co-founders and I have sold over 250 businesses and have really mastered how to sell small businesses. And what we've found is that we've developed a proven system for successfully selling businesses. And we found the solution was to build a tech platform so we could rapidly scale and make the process more efficient and transparent. And that's what we built, DealBuilder, an online marketplace to buy and sell businesses. So what, unlike, uh, typical listing sites, DealBuilder makes, uh, the process guided through end to end, which makes deals close faster and for a fraction of the cost. We make money by taking up to a 3% platform fee of the transaction. So our early traction so far, we've closed $4.5 million worth of GMV on the platform. Uh, we have another $8.5 million under offer, and we launched the platform at the tail end of 2021. Uh, and currently that's been a year-to-date revenue of about $80,000. We have another $65 million that's listed on the platform right now, and we're projected to hit a billion of GMV listed on the platform by the end of 2023. That represents another, at our current 65 million listed, about 600,000 on the platform. And to put in the context, that 80,000 of year-to-date revenue, we're doing, we did $24.5 million in August, and we anticipate that a similar amount in September as well. So we're just getting started as those deals are starting to land. Our lead investor is friend of the pod, Andrew Wilkinson from Tiny. We've secured $450,000 of Canadian dollars in funding, and we're looking to raise another $250,000 to scale this and take on this trillion-dollar problem. And we want to have that trillionaire grindset mindset from you guys on the cap table as well.

SHAAN

What's the conversion of $450,000 Canadian dollars to real money?

GUEST

Oh, it's like you guys are paying like $20, $20 or $30, I think.

SAM

Yeah, yeah, yeah.

SHAAN

I was just, I couldn't figure it out. Like what Monopoly money to USD is.

GUEST

Yeah, no, I think that in actuality, I think that's probably like $150, I think, or maybe a little bit more, uh, US, something like that.

SHAAN

Really? Okay, dude, this is awesome. Your site is great. I think your branding is really, is really slick and cool. It's not, you know, MicroAcquire, I think maybe it's because Andrew is just being controversial on Twitter. I don't think that he's, uh, appealing to maybe all the right people. I think that what you're doing is incredibly intriguing.

SAM

It's—

SHAAN

this is very interesting. Why haven't you raised from more people? This seems like a pretty big opportunity and you only listed Andrew. He's great, but that's just one person.

GUEST

Yeah. So we started out bootstrapped, like we actually just built this for ourselves for the first little while. And then we kind of just saw— we pivoted the business model. At first it was just like, all right, small businesses that weren't a good fit for our brokerage. You go and use this and pay like a nominal fee. And then we're like, wait, this works with bigger deals, and why not just expand this? And that's when we decided to raise. Uh, so that's— we're kind of seeing that blue ocean right now and kind of going after it.

SHAAN

Have you talked to all of our nerdy friends? Like, well, you're talking to me and Sean. Have you talked to Cody? Have you talked to Nick Huber? Have you talked to all of our buddies who are all like these influencers around this stuff?

GUEST

Not Nick Huber. I've exchanged DMs with Cody but haven't finalized something.

SHAAN

But I also talked to Xavier, uh, recently as well, who's really in the space and everybody's like, yeah, this is absolutely needed because, well, like amongst our little like circle jerk group of friends who talk about buying boring businesses, I think you have, you'd have a nice little influencer, uh, at least not like, not a game changing, but maybe a little game changing. But anyway, uh, I would probably invest a little bit. I would like to learn more and do some due diligence, but this is really, really cool.

GUEST

Yeah.

SAM

When, um, uh, how much, how big is BuyBizSell?

GUEST

Yeah. So, uh, BizBuySell, whatever way you want to do it, is— so it's owned by CoStar, and CoStar owns LoopNet, and they're a public company. I think they did $2.1 billion of revenue, but they're just listing. They don't take any transactional fees. So our difference with BizBuySell is that they— I think Businesses for Sale is another competitor. They do 100— and they had 160,000 listings in 2019, but they don't They probably do, you know, $5 million revenue because they don't take any piece of the transaction. So the, the, their value capture is so low to what they actually could be delivering on, but they're just a listing site. So they only just send buyer leads. They don't actually help guide through the acquisition.

SHAAN

Sean, why'd you ask about that versus, um, like FE International?

SAM

Because, uh, it seems like that's the closest comp, right? BizBuySell for the types of businesses you're selling. Like, when I go to your site, I see like Chocolate shop, IT services company. So like Microacquire is trying to do SaaS. Yeah, we don't touch it specifically. And, um, FE International is doing, you know, larger deals that are using basically like a kind of like a private banker. Um, whereas it looks like this is kind of like how the SMBs are going to trade hands is what you're trying to do. Is that, is that accurate?

GUEST

Yeah, and FE International could be a client of ours. So we have a brokerage, like a white label side. So our brokerage now runs all of our deals through Deal Builder and pays a small percentage of every completed deal, and we do their whole back office this for them. So they don't have— so with brokers, your cash flow is like this because it's in between each commission. So now they're only paying when deals actually come through. So brokers have just kind of like flooded to it and asked to be on the platform, which is really cool.

SHAAN

I think more than anything, I'm invest— I'm, I'm interested in them. I mean, I think your brand is cool. You seem nice and great and competent. I think that I'm interested in the macro trend. Yeah, you're handsome, like a baby Dolph Lundgren. Yeah, like a little Ivan Drago. I think that, um, I think that, uh, this macro trend is really cool, and I would like to take a part of that.

SAM

So how do you get the crank going? So how are you going to get a bunch of buyers and sellers onto this platform? Like, what do you— what does that take? Uh, I'm sure it's a bunch of brute force at the beginning, but tell me what you're doing to make that happen.

GUEST

Yeah, so, uh, the sell side's harder than the buy side. Buyers are everywhere. Like, everyone thinks buyers are the problem, but it's super easy to find them, and it's free to sign up, so really low friction. Um, feel free to sign up, watchers. Uh, and so on the seller side, we've really grown by referrals. So accountants, other brokers— so brokers refer deals to the platform as well. Uh, and then just awareness, like people don't know that these solutions exist. So it's actually really nice from a marketing perspective. You just say, hey, you can sell your business on our platform. They're like, great, I had no idea, I thought my business wasn't worth anything. So it's really just getting awareness and getting into the right centers of influence. And I think like you're talking about with some of those influencers, I think could make a really big difference.

SHAAN

And your revenue this year is going to be a couple hundred thousand, is that right?

GUEST

Yeah, likely. It's a little bit hard to predict when the timing of deals will close, but in our pipeline of $600,000 right now, I know a couple hundred thousand of that will close for sure, and just in the quality of the businesses. And we've already done $80,000 this year already.

SHAAN

Have you paid the bills on your team? It looks on your website, it looks like you got a bunch of people listed.

GUEST

Uh, yeah, well, there's the 3 co-founders. I'm the active operating co-founder. The other 2 co-founders, uh, are really kind of advisor and investor roles. So they were— and help out with some of the— with the actual, um, kind of like breaking down the brokerage process. And then so there's 2 developers, myself, and a marketing person. One of them is on, um, mat leave right now. But, uh, yeah, Yeah. So it's like, is there just like 4 of us right now that are on payroll?

SHAAN

Sick. Well, thank you. This is awesome. I'm, uh, I'd like to learn more.

SAM

Yeah, same.

LUKE

All right.

SAM

Thanks, Morgan.

SHAAN

Good job. Um, Sean, the thing he said at the end, little, little funky, little funky.

SAM

About what? The team not being the team?

SHAAN

Yeah. The team not being the team. That's it. That, that freaks me out a little bit because in a couple of years when things start working out well, if I'm that kid, I'm going to say, well, what the hell, man? You're not even working here. Why do you deserve this equity? And, uh, you know, like there's gonna be some anger and we don't know that they have equity.

SAM

Uh, we don't know how much.

SHAAN

They're listed as a co-founder.

SAM

Yeah, but that might just be like, it seems like, so if you go to their website, there's this like stock photos of like, you know, happy people holding, you know, coffees and like clipboards and like, um, you know, it seems like maybe he just buffed up the team to be like, look, our team has tons of experience. Uh, you know, so if it's a website marketing thing, okay, that's fine. Uh, but if it's actually on the cap table or it's in the deck and then you're in the deck as a, here's our awesome team with tons of experience. Oh, I'm the only one who actively works on this. That's when I'm like, okay, hold on. How many other things in this deck do I need to question?

SHAAN

So I think that's a little bit of a, uh, you know, yeah, that's all I'm saying. I don't think it's a red flag. I'm just saying I would wanna dig in just a little bit more on that.

SAM

Right.

SHAAN

But that guy just raised $250,000. It said, it said he was raising $250K and he got $250K of interest. So good for him.

SAM

I'm, and I, I wanna $1 million of total interest for this session. So, um, when you talk about moving, moving weight, when you talk about bringing size, when you talk about really hitting the hammer—

SHAAN

about that, hitting—

SAM

when you talk about those things, you're talking about us. All right, let's go to the last pitch. It is Tim from Field Complete. All right, Tim.

GUEST

Hey guys. Feel Complete is a free app for your local plumber or electrician to run their business. They live in our app and we become their bank over time. We found a very unique wedge into this market. As you know, rentership in the US is on the rise. Over 35% of all homes are rented and it's growing. It all started back in '08 when all the foreclosed homes, or most of them, were bought out by Wall Street and rented. Paired that with like the short-term rental Airbnb craze and millennials not being able to or wanting to own. Heck, now even like VCs are buying real estate portfolios, right, through Adam Neumann. Uh, so all these homes need to be professionally maintained by property managers, and property managers use contractors and subcontractors, uh, to maintain them. And so the problem is that traditionally contractors would either focus on the residential sector with homeowners or the commercial jobs. And with property managers entering the single-family rental scene, as a contractor, you're basically either forced to bootstrap your operation on 7 different apps to run your business, or you resort to pen and paper, which is basically 80% of contractors today. And actually, my co-founder experienced this problem firsthand when he transitioned his construction company. He tried the 7, 7 different app route, ended up building his own, and only after the subs and the property managers started asking, like, hey, what software are you using, we realized how huge this problem is. So in a nutshell, FieldComplete is a free software for your local home service contractor to run their business. And over time, we essentially become their point of sale, their bank, their credit card. Think of it like a Shopify for the home service contractor. Um, as far as traction goes, we raised a small pre-seed to rebuild the app. Uh, we launched at the beginning of this year, have over 200 contractors on the platform, serviced over 19,000 homes, over $5 million in GMV this year, on track to do $10 million. We're only currently monetizing the actual revenue on the merchant services. So anytime a credit card is swiped on there, we're on track to do a little over $100K this year. We're raising a $2.5 million seed to integrate banking into the solution, add job sharing, which basically gives us more users, pilot with a property manager integration, and hire some support reps. And this note, we know this model works well because ever since we've removed the SaaS fees, we've been getting about 3 to 4 companies signing up organically every day. So I'll open it up for questions.

SHAAN

Tim, you and I have interacted a bunch online, haven't we?

GUEST

Yes, we did.

SHAAN

I know you're, uh, I know your face, um, but we've never hung out, have we?

GUEST

Not yet.

SHAAN

What's good? What's going on? Nice to meet you. This is, uh, cool. Congratulations. When was the first raise that you did?

GUEST

Yeah, so the first raise, uh, was, um, a year and a half ago, about almost 2 Why no deck? Um, we went with the no deck. The deck's attached to the, the thing, distraction.

SAM

Okay. Uh, all right, sounds good.

SHAAN

Are you running out of money now?

GUEST

Uh, no, we, we have enough. We have more than like 7 months of runway, and this round is coming together. So we have a lead for this round. Uh, it's— we're basically most likely going to close it in the next month or two here.. So we have a lead. All the investors from pre-seed basically exercise their parata into the round. And we have some new investors coming in.

SHAAN

And how much is, how many people will work there and what's your spend each month roughly?

LUKE

Yeah.

GUEST

So total team size is 18 right now. We burn about $60K to $70K a month today.

SHAAN

In net burn? Yeah. And you're raising how much?

GUEST

We're doing— we're raising $2.5 million. We can potentially oversubscribe it, but we think that's enough money for us to get to the next stage.

SHAAN

And last question on that, what's the next stage?

GUEST

Yeah, so next stage is basically this money will get us to either default alive or raise a bigger growth round. We're on track, so right now, The companies are signing up organically through subcontracting, and so the user base is growing on its own. We literally only have 2 support reps on the team right now, uh, and that's like— customer acquisition in this space is tough because it's SMB and it's fragmented, right? Um, and so we found this wedge where through property managers, they, they work with multi-trade contractors and they sub jobs to each other on our platform, and that— and we get more and more users this way signing up, um, on their own. And so therefore our CAC is not as high. Like, we don't spend money on CAC. Basically all the users that we currently have on the platform were organic.

SAM

Uh, so say that again. So how many users do you currently have on the platform, and, uh, over what period of time were they acquired?

GUEST

Yeah, so for this year we've had about 500 contractors sign up. Um, of those, um, basically 200 are active. Um, and then this, like, some contractors are daily active, weekly active, monthly. We're tracking all of that. Uh, the daily active are the ones that live inside our software. Uh, the weekly and monthly are the ones that would basically use the app, um, like to receive work and perform work from the contractor. So they're just using it to basically receive a job and do it. Uh, with the new feature that I was talking about, the job sharing that we're going to release, they're going to get a full field complete account as well, and they'll be able to use it for all the third-party work.

SHAAN

And right now you're keeping 1% of the money that goes through you guys? Yeah.

GUEST

So merchant services, we're out— like when we were raising our pre-seed, we were thinking it's going to be up to 1%. We're doing like— and the deck says 1.07%, the actual is 1.26% right now.

SHAAN

But with a goal of 10%?

GUEST

Yeah.

GUEST

So yes, the answer is yes. And the way we get there is we're going to release the— in like Q1, the banking solution that's going to average out to about 2%. There's other fintech offerings we can layer on top, basically like settling invoices earlier, kind of the way Deal does it, and other fintech offerings there. And then from there, we want to pilot with a property manager, integrate with them, and give them our book of contractors to dispatch work to, and they will give their book of contractors back to us, right?

SAM

Uh, and so let me ask you a question. Uh, when you internally— forget about the pitch— when you look at the health of your business, What is the number one KPI? So what is the main KPI for you?

GUEST

Yeah. So we're measuring GMV across the board because that's what we can monetize. We can add layers of monetization in terms of like marketplace fees.

SAM

So the GMV is your number one metric and GMV matters because that's what flows through your app directly. Yes. So, so you're saying GMV matters because I take 1% of GMV.

GUEST

Yes, today, yes, 1.26%. Then, and we, without increasing the user base, we can layer more offerings on top of that and increase the revenue as it scales.

SAM

What is the math about this? So you've basically, the last year you've done like $70K of revenue, something like that, $5.7 million of GMV, and then you multiply that by 1.26. Is that right?

GUEST

Yeah. So for this year, right, this past year we did, we had about $5.7 GMV to date. Um, we're at about $42,000 in revenue already. Uh, we will be at the end of the year basically, uh, at $100K, over $100K.

SAM

So I personally, I like the concept of what you're doing, which is basically the, you know, the sort of workflow slash, um, you know, how to run your business if you're a blue-collar contractor here. Um, I really like that concept. Uh, but what I don't like about this pitch is I'm just confused as to like how big your business is. I feel like you threw a bunch of numbers. You're like, oh, we service 19,000 5.7 million in GMV. These sound really big, but what's the reality? The reality is you have 200 active users and you made $40,000 in revenue this year, right? That's the reality of the situation. And I feel like that was so buried in this that I'm like, for me personally, that's too much work to get to an understanding of your business, which tells me that the, that the business, if the business itself was super compelling, you would have just led with the more clear, easy to understand metrics that are like, Like, not like we serve 19,000 homes, which is a total of 43,000 people because 4 people live in the home. It's like, oh dude, like, I don't know. Well, I don't know what these numbers are, but they're irrelevant to what your actual business is.

SHAAN

Is your growth keeping you up at night right now? What's keeping you up at night where you think like, fuck, things aren't going well, which everyone at all stages of business— so I'm not saying it for you, but just like you're— I'm not saying you have this only. Everyone has this. So what are you saying that about?

GUEST

Yeah, so growth has actually been very good because we're getting organic users. We're not paying anything for these users. The pie is growing on its own.

SAM

How can you say that? You have 200 active users. How could you say growth is very good? Like, I don't—

GUEST

yeah, so the reason why it's good is because we spend basically no money acquiring them, right? So we're getting through the whole thing.

SAM

That's just saying I have, you know, I have, I have so many friends. I have 3 friends, but I don't go out, so it's no problem, you know?

SHAAN

It's like, well, my muscles are really good for not working out.

GUEST

Yeah.

GUEST

So where we're at now is like we're onboarding customers, like I said, that are coming in. And then as far as in terms of revenue, it trickles in a bit later when it's a fintech solution, right? So that, that's, that might be a concern for an investor, but our investors are aligned with us. Us, like if we were to turn on SaaS fees today, right, we'd make like around $400,000 to $500,000 in ARR, but we're purposefully keeping them low. So when they subcontract, there's no barrier to entry and then we monetize the financial layer. And so because of that, it's basically we're prioritizing growth over immediate revenue right at this moment. And so that's our strategy. Again, And our investors are aligned with it.

SAM

I would argue— so you're basically saying we're not charging because we don't have a barrier to entry. Any business that doesn't charge is going to get that benefit, but then you should see awesome growth, right? Uh, and so that's, that's, that would be the counter argument. The counter argument would be, okay, you've, you've sacrificed $400,000 or $500,000 in revenue, you're like, you're saying, and what have you gotten in return is some, you know, 200 active, 500 total registered users. If you had just, just charged and actually had $400,000 in revenue, you could go— if you spent that money on advertising, you could probably have, you know, 10 times more users. So, uh, I don't know, I guess for me, uh, those parts don't add up personally because I, um, and I'm, I'm saying this too just because, you know, on the show there's a lot of people listening and so they want to hear the full thought process, which is, um, I think in general you want to have a capital efficient business. It seems like you might have spent, uh, you've raised $1.6 million to date. Is that correct?

GUEST

Yeah. So in this round already, uh, yeah.

SAM

Or like, uh, okay. In the life of the company, how much money has been like burned total?

GUEST

Yeah. Total burn is, uh, like we've burned about $1.8 million to date.

SAM

Right. So what I would say is, okay, if, if, if I knew nothing else about your business, I would say here's a business that, uh, has burned $1.8 million to achieve 200 customers and $50,000 of revenue this year. That's the harsh truth about like the business. That doesn't mean you don't invest. There might be tons of other reasons why that, that burn was on infrastructure, building product, building a brand, whatever. There are other reasons, but like just sort of objectively speaking, that would be my main issue. And I give you that feedback because maybe you can look at your model slightly. If others share that point of view, maybe they don't, maybe they do. But if others share that point of view, then you could say, all right, um, the feedback from the investor market is that I would, I need to either have an impressive an impressive user number or an impressive revenue number. Um, you know, and, and maybe I should double down on one of those areas and do things slightly differently.

SHAAN

The Stonks guys are saying we gotta end this, this particular presentation. Tim, we appreciate you a lot. Um, coming on, this is awesome.

GUEST

Thank you.

GUEST

Yeah, Sam, Sean, thanks.

SAM

Thanks.

GUEST

Thanks.

SAM

Sorry if I was too harsh, buddy.

SHAAN

Dude. Um, I hate doing this because I agree with everything you say. I hate— I don't want to rip on someone, but here's the, here's the thing. I think the business could be great. I think maybe there's a chance that he just kind of missed the pitch a little bit.

SAM

But yeah, that could totally be the case. And or we misunderstood, right? Because without a deck, you're trying to follow it while you're trying to read the chat while you're trying to look for the company's metrics and you go to their website. So it's very easy to miss things during that process. So that might be on us. And the other part of it is some information, the lead was buried.

SHAAN

When the lead is buried, I get, I get a Spidey thing goes off where I'm like, I'm nervous. What am I nervous about here? Now, that doesn't mean that it's always the case or that he meant to do that, but he could have just been nervous or something because there are a lot of people watching. But there's something— the pitch, the pitch was missed.

SAM

And I feel like, you know, on one hand, I'm like you, what you said, which is like, dude, I hate kind of saying, you know, something not positive to an entrepreneur because I know how hard it is to be an entrepreneur and be a founder.

SHAAN

I don't mind doing it when it's just me and them.

SAM

Them. Yeah, especially in this, this format. Uh, but you know, if you sign up to do this, if we, us signing up to do this publicly and a founder signing up to do this publicly, that's the point, right? The point of this is it's, you're putting yourself out there. There's a risk and reward with that. Um, I think you have to know that going in, but, but I think the, you know, the best thing that can happen is if you, um, I don't know if I'm right, but if I was, it would be short. It would be a little pain today for a lot more benefit down the road, right? Hard today, easy later. If we just keep it easy now and say, oh, this looks really interesting, we'd love to chat more and just bounce it. I mean, you never know what, what, why we might not want it.

SHAAN

You, you, you nailed it, which was answer the question why it's, it was $1.5 million or $1.8 million for 200 customers and $80,000 or $160,000, whatever it was in revenue. Um, there is a good answer or there could be a good answer to that. That, which is like, dude, we're building software, just, it takes forever. But once these guys get on us, they like are hooked forever and they tell their friends and like, here's what, here's how we grow, uh, and here's how the math looks like. I just think that he kind of didn't present that wonderfully, even if the truth is good.

SAM

Right, right, right. Um, okay, so I don't know, are we doing anything else here?

SHAAN

No, that's it.

SAM

Last pitch. Uh, thank you to everybody who showed up. That was, that was great. I think there was at least 2 companies in there that I know I would, I'm gonna follow up with to try to get. Which ones? Um, Campus Inc. I thought was really interesting, and the PillPack one, uh, was really good too. I think those are my, my top 2. What about for you?

SHAAN

I think I like Campus Inc. and I like the business—

SAM

what was the, uh— oh, Deal Builder. Deal Builder also is a good one, and all of the valuations are fantastic. Deal Builder's at $4 million.

SHAAN

Uh, Deal Builder's interesting. Well, this last one was at $21 million. That's why I asked somebody last raise was— he raised 18 or 24 months ago when, uh when things were hot and, uh, yeah.

SAM

And if your valuation is $21 million, the bar is higher on what you need to deliver, right? The PillPack guy's like, ah, we got $2,000, you know, he said like we've made $1,500 in revenue or something like that, but he launched 2 months ago and, um, he's raising at like a $3 or $4 million cap. Right.

SHAAN

So yeah, like the, the, the push is hard on that. Like when I think about what I'm doing with my personal money right now, I'm like, man, like I think some of these tech stocks like are just of just the total index is just a little like underpriced at the moment. And I think like there's going to be some upside. And then I look at like a $20 million company and I'm like, okay, this is still super high risky and it needs to have a fairly good outcome to make the risk worth it for me. Whereas a $4 million deal with just one guy working on it, you know, it's like, you know, that could actually survive a little bit, maybe higher likelihood it could survive in it. It, the return could be great. So anyway, that's where I am. This is, uh, I love that the chat here, these people are such, like, there's so many funny people and like interesting smart people.

SAM

Yeah, the chat makes it a lot of fun. Uh, like Henry just now just goes, he's like, this, uh, this, this, uh, this pitch was WLD, whole lot of dogs.

SHAAN

Dude, I love this, man. These guys are great. Great. So I, uh, I almost kind of want to have like a— do a pod every once in a while where we have a live chat. This is actually quite good.

SAM

Yeah, maybe we should. Uh, and thanks for coming out. If people like this Stonks thing, this is the second time we've done this live pitch. If it's cool, we'll do it again.

SHAAN

Dude, these guys, Stonks— like, I'm biased here, but I'm impressed every time I go on their platform. It is cool, isn't it?

SAM

Yeah, it's pretty sweet.

SHAAN

So that's not like such a pitch, sorry, but it's really cool.

SAM

We're at 1.3 million of total interest was expressed. So they really did help these companies raise money. Um, pretty dope. 500 people were here kind of hanging out. And, uh, all right, that's it. We're out of here.