Number
WGSN: ~$100M/yr selling color/trend forecasts at $18K/seat
Sam breaks down WGSN, a public trend-forecasting service that tells brands like Starbucks which shade to use. Revenue ~€90M (~$100M), charging companies roughly $18,000/year, throwing off an estimated $30M/year in profit purely off color and trend research.
$18K
Annual subscription per customer · USD/year
“if you have a company that's not like growing that much, but it's worth €90 million a year in subscription revenue, I mean, that's like a $300, $400, $500 million a year company or a company that I think makes like $30 million a year in profit. Only off colors.”
Number
WGSN trend forecasting: ~$90M sales, ~$40M profit selling a yearly report
Sam describes WGSN, the trend-forecasting firm that publishes an annual report of upcoming colors, smells, and ingredients used by fashion and food brands. It does roughly $90M in sales and $40M in profit and barely needs to grow, charging clients $25K-$35K a year.
$40M
WGSN annual profit · USD/year
“It's like they do about $90 million in sales and about like $40 million in profit.”
Number
WGSN makes ~$90M/yr forecasting which colors will be popular
Sam describes WGSN, a UK-owned trend-forecasting firm that tells brands like Starbucks which shade of pink or red will be in style next year. It does about $90 million a year in recurring revenue largely off fashion and color forecasts.
$90M
Annual recurring revenue · USD/year
“And so it's an oversimplification, but it's fashion forecast, particularly around colors, I believe. And this company makes around $90 million a year in recurring revenue just off this stuff.”