B8ta

Beta is the AWS of retail: rent 10 square feet instead of building a store

Shaan describes B8ta, where a D2C brand rents a small pop-up footprint for a week and B8ta operates it, samples the product, and gathers data. He compares it to AWS: instead of building stores or servers, you just rent space off someone else.

“And what Beta is doing is saying, you don't need to build stores, just rent 10 square feet off us. And I think that would be a great idea.”

Steal thisBuild a network of rentable retail footprints (campuses, malls) and sell D2C brands one-click physical activations.