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Maid Renovation

D2C bathroom remodels via Facebook ads

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In the moments

2 linked receipts
Idea

Maid Renovation: turnkey bathroom remodels sold via Facebook ads

Shaan describes Roger Dickey's Maid Renovation, which sells direct-to-consumer bathroom renovations through Facebook before/after ads. They offer just three preset bathroom styles so there's no planning step and installers only ever build one bathroom type.

“all they do is bathroom renovations direct to consumer through Facebook ads basically. So what they do is the ad is just a before and after of a bathroom or just the after, just a sick looking bathroom.”

Steal thisPair world-class internet marketing with a high-ticket home purchase contractors never market, and offer just a few turnkey options to kill the planning step.

EP 156 · 17:09 · SHAAN
Read at 17:09
mfmindex.com№ 0156-1029
Idea

Turnkey bathroom renovation: pick a design, see the price, push the button

Sam celebrates Maid Renovation (Roger Dickey of Gigster, $9M raised) productizing bathroom remodels. Instead of hiring a contractor and building a vision board, customers choose from ~4 fixed designs at a set price (e.g. $5,000) and push a button — collapsing a custom one-off into a packaged product.

“So they have like 4 designs of bathrooms. You just pick which one you want. You want the old Victorian cool-looking one? You want the modern one? Or you want the middle-of-the-road one?”

Steal thisProductize a custom local service by offering a few fixed design packages at a set price with one-click ordering.

EP 53 · 49:14 · SHAAN
Read at 49:14
mfmindex.com№ 0053-2954