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Watch Gang

subscription watch brand, really marketing

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Idea

Watch Gang is a marketing company, not a watch company

Shaan argues subscription 'mystery box' businesses like Watch Gang and MVMT are really marketing/arbitrage plays bolted onto a commodity product. The same optimized funnel could be swapped onto sneakers, golf clubs, or shoes.

“They built a $100 million plus luxury watch brand in 2 years. They made it sound like an old school brand. They, you know, they partner with all these influencers. They use this It's a marketing company, not a watch company, really. And so that's what this is for sure. This is a marketing company, not a watch company. They could swap this out and do this with golf clubs.”

Steal thisTake a proven optimized subscription funnel and swap the commodity product (sneakers, golf clubs) underneath it.

EP 200 · 4:42 · SHAAN
Read at 4:42
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