CalFinder

Yellow notepad to $20M: the CalFinder lead-gen origin

Sam tells how his friend Gabriel started CalFinder by walking door-to-door with a yellow notepad collecting 100 homeowners interested in painting, then sold that list for $10,000 to paint companies. He repeated it and eventually built a proper lead-gen company doing $20M a year.

“The way it started is he bought a yellow notepad and he went door to door to find people who would be interested in having their home painted. He collected a list of 100 names in the first day, and then he sold that for $10,000 to a variety of different, like, different paint companies. And he did that a couple more times, and then he eventually created a proper company that made $20 million a year in sales.”