TechTarget

Sell the lead, not the product, for high-ticket B2B

Sam describes TechTarget ($150M/yr): for expensive enterprise purchases nobody buys online, you capture an email when someone researches a product, then sell that high-quality lead to the vendor for as much as $10,000.

“yeah, sure, no one will buy that online, or maybe they won't, but you can sell information to the lead, and you would be willing to pay $10,000 for that information of a high-quality lead.”

Steal thisFor high-ticket B2B niches, monetize content by selling qualified leads to vendors instead of affiliate clicks.