ColourPop

Seed Beauty: from white-labeling makeup to owning 50 brands

Seed Beauty started as a family business manufacturing other companies' makeup, then launched its own brands like ColourPop and now white-labels for Kylie Jenner. It grew into an incubator owning roughly 50 brands.

“And so they were first just manufacturing other people's makeup, other companies' makeup for them and shipping it. And then they started making their own brands. And now they white label for Jenner. I don't think for Rihanna, but like, yeah, it's incredible.”