The filter for picking a business: fragmented, complex, meaningful
Josh and his partner reverse-engineered what business to start: a market large enough to matter, with high ownership fragmentation, operational complexity (so you can add value), and meaning so team and customers feel good. Campgrounds fit all four.
“We were looking for a business where two non-technical founders could hopefully have a winning situation, and we wanted a market that was large enough to participate in and interesting, one where there was an immense amount of fragmentation with ownership, one that was operationally complex, and one that was meaningful where the team members would feel good working there and where the customers would feel good about being part of it as well.”
Steal thisScreen new businesses for: big market, high fragmentation, operational complexity, and meaning.