Supreme

Supreme-style limited drops to make companies buy swag monthly

Shaan's twist on premium swag: instead of a once-a-year buy, drop one new custom limited-edition piece each month to a list of key corporate buyers, manufacturing scarcity so companies stockpile cool items before they're gone.

“And by the way, if I did that, I would do it like Supreme. I would do it like limited edition drops. So today companies just come up with swag whenever they have their conference. But what I would do instead is I would have a list of like the key buyers inside all these companies. And then every month we would drop one new custom piece and it's like, put your orders in now if you want that piece and we're never going to make that again. And then next month is like a new one. Like this is the video game controller. Next month is the sneakers.”

Steal thisTurn an annual purchase into recurring revenue by dropping one limited-edition item per month and forcing buyers to act before it's gone.