BevTry

BevTry: free booze drops to build an audience before any product exists

Steph recounts discovering BevTry at a friend's fridge full of single random drinks — the company texts users surprise free alcohol drops (often gotten free from brands launching products), building a huge referral-laddered list with zero product to sell yet.

“The reason I find this one especially interesting is because one, I think they actually get the alcohol for free. That's why it's all like disjointed. You're not getting a 6-pack, you're getting one of this new drink that some brand is launching. Um, but I also think it's really interesting because they have zero product today, as in they as a company, BevTry, so far are not selling anything, but you can kind of see little glimpses of it in the app.”