Roman

Roman/Hims for maternal health: build a 'super baby' supplement service

Wilkinson pitches a DTC maternal-health business modeled on Hims/Roman: blood work plus scheduled supplements (DHA/fish, B vitamins, iron) for pregnant mothers, marketed on the fear-hook of avoiding bad outcomes while promising a smarter, healthier baby. He offered to invest his own money.

“There's a huge opportunity to basically do like Roman or Hims but for maternal health. So you do blood work, supplements, they get delivered on a schedule, and it's about building like a super baby.”

Steal thisLaunch a DTC maternal-health brand — blood work plus scheduled prenatal supplements — sold on the fear-hook of protecting and optimizing the baby.