Paparazzi

Paparazzi: a social app where only OTHER people post photos of you

Paparazzi (then the #1 free app) flips social media: your profile is made entirely of candid photos other people take of you, which you can accept or deny. The hook is that it surfaces rawer, more candid content than Instagram or even Snapchat.

“Paparazzi is just like the name sounds. It's other people taking pictures of you, which is kind of funny, right? So like your profile is not pictures you upload about yourself. Which tends to be you kind of in a manicured setup environment making yourself look good. With Paparazzi, it's other people taking pictures of you, and that sort of is like a photo tag onto your wall.”

Steal thisInvert the default user behavior of a crowded category to manufacture a novel, rawer content stream.