Edible Arrangements

Ghost-kitchen 'Edible Arrangements' built on top of DoorDash for last-minute gifts

Shaan's idea: build a ghost kitchen that lists on DoorDash/Uber Eats specifically as a gifting brand, like an Edible Arrangements that arrives same-day. It rides on apps that already have the user's payment info, so you skip customer-acquisition cost and serve the 'desire path' of last-minute gift-givers.

“why doesn't somebody make the version of like Edible Arrangements or like one of these like gift basket products on top of Uber Eats and Postmates and all these companies that we all already use. So if you're on top of DoorDash, it already has my credit card. I'm already opening the app every day. Why doesn't somebody make the best way to just send a gift product to somebody else as a ghost kitchen on top of this? I think this is a no-brainer, successful idea.”

Steal thisLaunch a ghost-kitchen gifting brand on existing delivery apps to inherit their payments and demand for $0 CAC.