OpenAI

Steal great copy's cadence: feed GPT-3 a famous ad, swap the product

Sam's favorite OpenAI use: paste a famous ad (e.g. the classic Volkswagen ad), then prompt 'now here's a great ad about Airtable' and the model writes a new ad that borrows the original's structure and cadence — without even being told what Airtable is.

“I did this thing where I found famous advertisements and I told— I wrote into OpenAI, this is a famous advertisement about Volkswagen. And I have— and then I copy and pasted and then I go, now this is a famous advertisement about Airtable and it, and it wrote an ad about Airtable that was very similar to that famous Volkswagen ad.”

Steal thisPrime an AI with a proven piece of copy, then ask it to write the same thing for your product so it inherits the winning cadence.

There will be a pre-OpenAI world and a post-OpenAI world

After playing with GPT-3 in the OpenAI playground, Sam predicts it's a discontinuity on the order of VR the first time you try it — that the world is now permanently divided into pre-OpenAI and post-OpenAI eras.

“When, like, when I saw— when I got done playing with it, I was like, oh, the world's different now. Like there was a pre— there's gonna be a pre-OpenAI world and a post-OpenAI world.”