MrBeast Burgers

MrBeast Burgers hits #1 app, 200 locations overnight via cloud kitchens

Shaan breaks down MrBeast (50M+ subscribers) launching MrBeast Burgers: the ordering app spiked to #1 ahead of Facebook and Instagram and crashed, and he deployed 200 locations nationwide overnight by tapping existing cloud-kitchen infrastructure, with some dishes fulfilled by other restaurants.

“so his app for MrBeast Burgers goes to number 1 on the store ahead of Facebook, ahead of Instagram, ahead of— he spikes to number Number 1 on the store yesterday. The app crashes because tens of thousands of people are trying to order burgers in their cities at once. He deployed his restaurant in 200 locations overnight because it's a cloud kitchen. So in all the cities where they already had cloud kitchen infrastructure, he kind of organized this so in one day he could have 200 locations nationwide. Fucking brilliant, right?”