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Michelin

Tire company whose stars outgrew the brand

31 transcript mentions
Mentions over time
31 total · by year · from the transcripts
’19’205’21’222’237’24’256’2638
31
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By type
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  • Idea1 · 50%
  • Story1 · 50%
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2
  • Sam2 · 100%
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2
  • Marketing / Growth2 · 100%
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In the moments

2 linked receipts
Idea

List-making is a shockingly big business

Sam points out that famous lists become bigger than their parent brands: Fortune 500, Michelin stars (a tire company), NYT bestseller, and J.D. Power, which he notes is a billion-dollar company. The list-making business is underrated.

“Same with J.D. Power Award, which is a billion-dollar company. Same with, um, there's just so many, uh, so these lists are like shockingly big businesses. I think sometimes they're scams, but not all the time. But this list-making business, we have to categorize what this is and like come up with cool ideas around it.”
EP 130 · 12:18 · SAM
Read at 12:18
mfmindex.com№ 0130-738
Story

Michelin tire company invented the Michelin star to sell more tires

Sam explains that the Michelin star — now the global standard for fine dining — was a marketing scheme by the Michelin tire company: a guide pushing people to drive to far-flung great restaurants, and to wear out (and replace) their tires getting there.

“Well, you know, Michelin tires created that. That's right. And they did it because they created a guide on which restaurant— Michelin has been around since this car started.”
EP 60 · 43:40 · SAM
Read at 43:40
mfmindex.com№ 0060-2620