MediMap

MediMap won by selling clinics on saving a phone-answering salary

Andrew Wilkinson recounts dismissing MediMap, a site showing live wait times at every Canadian walk-in clinic, until the founder returned with 25% of clinics signed up. The wedge: clinics field constant 'what's the wait time' calls, so punching wait times into the site lets them cut a medical office assistant.

“Comes back 6 months later and he goes, hey, I've got 25% of all clinics in Canada using this. And I'm like, well, how did you do that? And it turns out that every single clinic every day gets 10 phone calls a minute, and all the phone calls are is, hey, what's the wait time?”

Steal thisFind a directory where the data provider already wastes money answering the same question by phone, then save them that labor cost to get the data for free.

MediMap reached 86% of all Canadian walk-in clinics

After years of losing money to build the network, MediMap has wait-time software installed in 86% of all medical walk-in clinics in Canada, an unassailable moat that Andrew Wilkinson says even a $100M-funded competitor couldn't dislodge.

“So Now, this business has 86% of all medical walk-in clinics in Canada, and every single one has software installed, WaitTime software installed on their computers.”