Braintrust

Braintrust: a no-fee Upwork that pays its network in coin

Andrew Wilkinson describes Braintrust, a freelance marketplace that looks like a polished Upwork but charges no fees. It pays project managers and aligns the network with a token, the way Uber would have if it had granted coin to early drivers, creating lock-in and aligning labor with capital.

“what they do very quietly is they have a coin and so they have a Braintrust coin and they have people who their job is to basically be a project manager on there. Those people get paid in the coin. All the transactions occur in the coin. It's almost like if Uber had issued a coin to all their early drivers,, and then as they participate in the network, they get rich. And so they don't go to Lyft because they're already rich in Uber coin, right? And so it creates this lock-in and it aligns incentives.”

Steal thisIssue tokens to your earliest network participants so their wealth grows with the network and they never defect to a competitor.