Number
Small retailers run on just 14-21 days of cash
Cole cites a JPMorgan-type report finding the average independent retail operator, including restaurants, holds only 14 to 21 days of cash on hand at most — which is why preserving cash was the immediate priority for franchisees during COVID.
$21
Cash on hand for average independent retailer · days
“the average independent retail operator, including restaurants, has like 14 to 21 days of cash on hand max. And that is very typical of super small business owners. And so we knew we had to preserve cash.”
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