Auntie Anne's

Focus Brands: $4-5B in sales across 7 food brands

Kat Cole runs Focus Brands as president and COO: $4-5 billion in global consumer product sales, nearly 7,000 units in 60 countries, across 7 brands including Cinnabon, Auntie Anne's, Carvel, Jamba Juice, Moe's, McAllister's, and Schlotzsky's.

“$4 to $5 billion in global consumer product sales, just under 7,000 units, 60 countries, 7 food brands that people know and love: Cinnabon, Auntie Anne's, Carvel, Jamba Juice, Moe's Southwest Grill, McAllister's, and Schlotzsky's.”

Co-brand growth hack: ride a sister brand's search on Uber Eats

Because Focus Brands co-locates multiple brands in one kitchen, an Uber Eats listing must have a lead brand — but searching for the secondary brand (e.g. Cinnabon) still surfaces the Auntie Anne's listing with the Cinnabon menu item, capturing both brands' search demand from one location.

“So it shows up as an Auntie Anne's location. But right when you pull up the menu, it says— that's the problem is it's got to have a lead location. But because it— because the brand shows up in the menu, it does show up in the search. So if you search Cinnabon, but Cinnabon's actually co-branded with what was first an Auntie Anteans. You search Cinnabon, it pops up, it says Anteans, but then it shows you the Cinnabon menu item.”

Steal thisCo-locate complementary brands in one kitchen so each brand's menu items capture search demand on delivery platforms from a single listing.