J.D. Power

List-making is a shockingly big business

Sam points out that famous lists become bigger than their parent brands: Fortune 500, Michelin stars (a tire company), NYT bestseller, and J.D. Power, which he notes is a billion-dollar company. The list-making business is underrated.

“Same with J.D. Power Award, which is a billion-dollar company. Same with, um, there's just so many, uh, so these lists are like shockingly big businesses. I think sometimes they're scams, but not all the time. But this list-making business, we have to categorize what this is and like come up with cool ideas around it.”