iCracked

iCracked sold iPhone parts, not just repairs, for ~$30M

Sam recounts iCracked (founded by AJ Forsyth, backed by Andreessen Horowitz with $20-30M): it dispatched repair leads but made its real money forcing technicians to buy iPhone screens and parts from it, doing roughly $20-30M/year in parts e-commerce.

“Then in order to get leads from them, you had to buy iPhone parts from them and they would sell you iPhone parts and they were doing something like $30 million a year in e-com sales. I don't know how much service revenue they're making, but just selling screens, they're doing like $20 or $30 million in sales for the service.”