Number
Bubba Gump Shrimp out-earns the movie it was based on
Shaan relays a Doug Ludlow tweet: the Bubba Gump Shrimp restaurant chain does $200-300M a year, while Forrest Gump grossed about $700M lifetime at the box office. The licensed brand has earned more than the film itself.
$300M
Bubba Gump Shrimp annual revenue · USD/year
“isn't it crazy that Bubba Gump Shrimp, the restaurant chain, does like $200 or $300 million a year in revenue, um, when Forrest Gump, the movie that the brand is based on, did like $700 million like lifetime box office?”
Idea
License famous TV/movie brands into real companies
Shaan pitches taking fictional IP from TV and movies and turning it into a real operating company, the way Paramount turned Bubba Gump into a $200M+ chain. His top picks: Dunder Mifflin paper, Duff Beer, Wonka chocolate, and a Mad Men-branded ad agency.
“Here's my top 5 brands that I think you could license to create a company. So Dunder Mifflin Paper Company. Yes, The Office is one of the most popular shows of all time. It has, like, crazy reruns on Netflix, and there's no signature paper companies. What is another paper company? I have no idea. So I think you'd stand out. All right, Duff Beer from The Simpsons.”
Steal thisLicense fictional IP from a beloved show into a real product in a category with no dominant brand.