Hanes

T-shirt caricatures to Hanes to a $150M Planet Fitness fortune

Huber's example of compounding momentum: a guy sold caricature t-shirts out of his truck, struck an NBA deal to put them on Jordan and Bird after title wins, sold the business to Hanes for $3-4M, bought Planet Fitness franchises with the proceeds, and was worth $150M when Planet Fitness went public.

“And then he sold that business to Hanes for $3 or $4 million, started buying Planet Fitnesses with his $3 or $4 million. And then when Planet Fitness went public, he, he was worth $150 million. Business is all about momentum, right?”