Number
Total launch budget: about $1,000
Moiz, self-described as the cheapest person in the world, started Native with roughly $1,000 of his own money — $500 to buy the first products and $500 on Google Ads, which initially returned only $100 in sales.
$1K
Total launch budget · USD
“Yeah, I'm the cheapest person in the world, so I probably spent like, um, a grand launching the business. So, uh, the first $500 was to buy products and the next $500 is to like buy Google Ads. And I'm buying Google Ads and I spend $500 and I get like $100 in, uh, of sales and I'm like, this is not working out well.”
Number
Started Native for roughly $1,000 total
Self-described as the cheapest person in the world, Moiz Ali launched Native on about a grand: $500 on initial product and $500 on Google Ads, where $500 of spend returned only $100 in sales.
$1K
Total startup capital · USD
“I probably spent like a grand launching the business. So the first $500 was to buy products and the next $500 is to like buy Google Ads and I'm buying Google Ads and I spend $500 and I get like $100 of sales and I'm like, this is not working out well.”
Tactic
Track every single ad daily in a spreadsheet to learn Facebook ads
Moiz Ali got good at Facebook ads by logging every ad's click-through rate, CPA, and ROI in an Excel sheet every single day, finding product-market fit on Facebook after Google Ads failed.
“I created this Excel spreadsheet where every day I tracked every single ad I had, the click-through rate, the, you know, CPA, the return on investment. And I start doing that every day starting, you know, probably August 2015 or maybe September 2015. And like that's really how I started getting good at Facebook ads. I was tracking every single ad we ran on a daily basis.”
Steal thisLog every ad's CTR, CPA, and ROI in a spreadsheet daily until you internalize what works.
Framework
Nascent platforms hold the undiscovered hacks
Jack's thesis: the best exploitable opportunities live on brand-new platforms. Mature systems like Google AdWords have 15-20 years of optimization and armies of engineers, leaving no easy hacks, while a just-launched ad system is wide open.
“I think this is where the most opportunities are, is when it's like a nascent platform. Um, if you're trying to find hacks on Google AdWords, there's probably none left because, you know, people have like 15, 20 years experience with Google words, you know, and they've got loads of engineers working on it. LinkedIn, this ad system was new. They just launched it. And so I was just testing it out.”
Steal thisHunt for exploits on newly launched platforms, not mature ones where every edge is already taken.