Enduring Ventures

Buying UpCounsel attracted more investment than the purchase price

Xavier says new investors found Enduring Ventures over the internet purely because the UpCounsel acquisition looked cool — and the money those investors put into Enduring exceeded what Enduring paid to buy UpCounsel in the first place.

“We actually had new investors who we never would have met before come to us over the internet because they saw we bought Upcounsel and they thought that was so cool. And the amount they've invested in Durin Ventures is actually greater than the amount that we invested to buy the company.”

Steal thisMake your acquisitions public and interesting — a visibly cool deal can pull in more new investor capital than the deal itself cost.