Electronic Arts

How TinyCo won the Family Guy license by asking 'what more can we do?' daily

Competing against EA and Zynga for the Family Guy game license, Ali asked his BD lead every single day what more they could do. They wrote a memo on why EA was wrong, and pulled board member Marc Andreessen and Hollywood's Tom Rothman to vouch for them — winning the deal.

“So every day I would go to Andrew and say, what more can we do to get the deal done today? And he was like, there's no more. I have nothing. There's nothing we could come up with. And I was like, no, we need to come up with something more.”

Steal thisWhen chasing a make-or-break deal, ask 'what more can we do today?' relentlessly until the other side is afraid to say no.