Duke TIP

A 'Duke TIP' for minority students you sell as leads to colleges

Inspired by the Duke Talent Identification Program that recruited him in 7th grade, Shaan pitches creating a free talent test in underserved neighborhoods, then selling the identified high-talent students as marketing leads to colleges chasing diversity quotas.

“I wonder if you could create a new tip program, and maybe you do it, like, for, you know, minority students or in lower socioeconomic classes, where you, you go to certain neighborhoods and you basically host these free things that you can come take, and then that's your leads for, uh, colleges will actually potentially pay to have, uh, access to these leads and to market to these students because they want to, you know, hit their quotas, have bigger have diversity but be able to surface out who are the most talented students in these, uh, groups.”

Steal thisBuild a talent-identification test as a top-of-funnel, then sell the qualified leads to institutions that need them.