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Duff Beer

IP-license pick (The Simpsons)

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Idea

License famous TV/movie brands into real companies

Shaan pitches taking fictional IP from TV and movies and turning it into a real operating company, the way Paramount turned Bubba Gump into a $200M+ chain. His top picks: Dunder Mifflin paper, Duff Beer, Wonka chocolate, and a Mad Men-branded ad agency.

“Here's my top 5 brands that I think you could license to create a company. So Dunder Mifflin Paper Company. Yes, The Office is one of the most popular shows of all time. It has, like, crazy reruns on Netflix, and there's no signature paper companies. What is another paper company? I have no idea. So I think you'd stand out. All right, Duff Beer from The Simpsons.”

Steal thisLicense fictional IP from a beloved show into a real product in a category with no dominant brand.

EP 203 · 6:22 · SHAAN
Read at 6:22
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