Design Pickle

Design Pickle and WP Curve: the productized-service playbook in the wild

Sam points to real proof of drop servicing: Design Pickle (founder Russ) does ~$15M/yr in on-demand subscription design, inspired by WP Curve (founder Alex), which publicly reported ~$120K monthly revenue fixing WordPress problems on subscription before selling to GoDaddy.

“So Design Pickle is started by this guy named Russ who I'm friends with. I think he does like $15 million a year in sales. They do what you're saying, which is like you need a logo, they make you logos really quickly, and then they do any like design work you need on demand, but through a subscription service. Well, when they started it, they were heavily inspired by WP Curve. It was started by my friend Alex.”