Number
Instinct has passed $1B in transactions while still invite-only
Instinct's founder plans to keep the assistant free and earn a cut of every transaction. Still invite-only, it has already run over $1B in purchases, 40-50% of them travel, which Shaan says is a threat to Booking.com and Expedia.
$1000M
Transactions run through Instinct while invite-only · USD
“So the founder of Instinct said he wants us to be free forever, and he wants to make his money taking a cut on all the transactions. He said that already, while they're in invite only, they've already crossed $1 billion of transactions that like through the platform where people use Instinct to buy something, that 40 or 50% of that was travel. So imagine you're Booking.com or you're Expedia. Sorry boys, game's over.”
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