Best Buy

Conversational commerce: one best answer kills the search box

Lore predicts retail shifts to ordering by text and voice from an assistant as knowledgeable as a showroom expert and as personal as your best friend. Voice forces one best answer, making today's 10,000-result search engine look like a cassette tape.

“You want to buy a TV? It's like you're there at Best Buy talking to the TV expert and you're just conversing. And somebody at the same time who knows you as well as your best friend. So hyper-personalized, this idea of getting a one best answer. The idea of like search engine 20 years from now is going to be laughable, like the cassette tape.”

Steal thisBuild commerce around one hyper-personalized best answer, because voice cannot return a list of 10,000 options.