Mike Whitmire

No SEO hacks: the #1 gold site just made itself actually deserve #1

When Shaan sold a company to Mike Whitmire, he asked for the SEO tricks behind Whitmire's top-ranked gold-buying site. Whitmire said there weren't any. His team printed out the page, admitted they weren't better than competitors, and improved the experience until they deserved to rank first, which they then did.

“And he goes, I printed out like the page, the webpage for all of us. And I asked myself honestly, is there a reason that you should use us? Why should Google put us number one? Are we better? Are we actually better? Is it easier to use? Is it, is it easier to understand? Is it more friendly? Is it faster? Like, do we have, are we better in any way? And he's like, we had a cold, honest conversation with ourselves that no, we were not better.”

Steal thisPrint your page next to the top-ranked competitors and honestly score whether yours is better on ease, clarity, friendliness and speed; fix the gaps before chasing hacks.