Mike

TRT for nerds: a D2C testosterone clinic

Sam pitches a testosterone-replacement-therapy service positioned not at the stereotypical middle-American man but at the optimization-obsessed nerd crowd (keto, sleep tracking). He cites Low T Center, a bootstrapped clinic at $100M revenue in ~8 years.

“The one of the biggest ones was called Low T Center. It's this guy named Mike. He bootstrapped it. I think he's in his 8th year. He's at $100 million in revenue.”

Steal thisTake a service marketed to one stereotype and re-target the optimization-obsessed 'nerd' niche that's already biohacking everything else.