Number
Drudge: 36M uniques in a day, ~4 staff, $10-30M/yr
The Drudge Report, a one-page list of links, got 36 million unique views on 2004 Election Day. It ran on only 3-4 employees and was estimated to make $10-30 million a year in ad revenue.
$36M
Unique visitors on 2004 Election Day · uniques/day
“And in 2004, on Election Day, it got 36 million views, uniques in one day. Previously, it was updated once to twice a day with as many as 40 to 50 links per day. And if you, like Sean said, if you were like in the middle, if you were just a link there, you could get millions of views and they guessed that it was making some number between $10 and $30 million a year in ad revenue and had been doing so since the '90s. And it only had 3 or 4 employees, one of them being Matt Drudge, who would actually post the links in the day.”
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