Lorenzo Fertitta

Bought the UFC for $2M, sold it for $4-5 billion

Dana White convinced casino-owning childhood friends the Fertitta brothers (Frank and Lorenzo) to buy the bankrupt UFC for $2 million ~25 years ago. After pouring in money through years of losses, they sold it for $4-5 billion.

“Frank and Lorenzo were the ones who Dana convinced, hey, let's go buy the UFC. So they bought it for $2 million, and now— and then they ended up selling it for $4 to $5 billion.”