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Hyperice: a high school coach made recovery cool with Kobe's blessing
Shaan tells the origin of Hyperice: a teacher and basketball coach thought ice bags wrapped in ace bandages made athletes look injured, so he designed a cooler-looking compression ice wrap. A friend connected him to Kobe Bryant, who gave product feedback and agreed to wear it on the bench for exposure, building it into 'Nike for recovery.'
“So he's like, that sucks. You're not like broken, you're recovering. Could we make recovery look cool and be more efficient? So he starts trying to design an ice wrap that's less inconvenient and looks cooler.”
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How Jordan Harbinger landed Kobe Bryant: a canceled comedian booking
Jordan Harbinger explains he was pitching a publicity team for a much smaller guest, a comedian, when they canceled and offered Kobe Bryant instead. He flew to Kobe's office and did the interview in September 2019, months before Kobe's death.
“I was pitching a publicity team for a different guest that I can't even remember now, 'cause he was about 1% as famous as Kobe Bryant. And they booked it, and it was like some comedian, which I, of course, was really excited about. They booked it, and they canceled it, and I got really annoyed. And they said, "Well, would you consider interviewing Kobe Bryant instead?" And I said, "Yeah, of course I would consider that. Let's do that."”