Hannah Neelman

Ballerina Farms: $70–80M/yr from tradwife content + sourdough brand

Hannah Neelman's Ballerina Farms, built on 20 million social followers and a 'tradwife' aesthetic, reportedly generates $70–80 million annually selling sourdough mix, electrolytes, and meat. The brand also operates a physical store that has become a destination for young women.

“I think it does like $80 or $70 million a year in revenue. That was some estimates that I, that I saw on like some pretty reputable sites. And it's kind of this phenomenon where now her store— she has a physical store as well as an online store— has become this destination that these young women just like are kind of obsessing over.”