Ethan Bernard

Only offer annual billing for subscriptions

Sam says he interviewed Aptiv's founder and 10-20 other subscription companies, and they uniformly wished they'd only done annual billing. His own business Trends bills annually only, which improves cash flow and certainty significantly.

“I went and talked to Ethan of Aptiv as well as 10 or 20 different subscription companies and they were like, "I wish we would only do annual billing." So we only do annual billing and it helps significantly.”

Steal thisDefault subscriptions to annual-only billing; the upfront cash and lower churn outweigh the conversion hit if your copy and brand are strong.