Eric Church

Describe the exact person you need and the network delivers them

Scudamore wrote a few-paragraph 'painted picture' describing his ideal leader, posted it to LinkedIn, and three unrelated people independently replied with the same name - Eric Church - who became his 'two-in-the-box' partner; revenue then quadrupled.

“I was so clear that I had 3 people unrelated in different parts of the country reach out and said, the person you describe is Eric Church. They didn't refer 5 names. Names of execs that they thought would fit the bill. These people said, you're describing Eric Church.”

Steal thisWrite a vivid description of the exact hire you want and broadcast it - specificity acts as a magnet for the right referral.