Brian Balfour

Channel-market fit: design the product for where it'll spread

Sam relays Brian Balfour's '4 Fits' idea, focusing on channel-market fit (not just product-market fit): figure out the channel where your product can get popular, then adapt the product to fit that channel. The bubble hotel is built for Instagram and Pinterest.

“And channel market fit basically just says you need to think about where's your product going to get popular and then adapt your product to fit that pop, like where you can get popular. And when I think of this bubble hotel, we all think the same thing, which is Instagram and Pinterest. This is gonna be so easy to get customers.”

Steal thisPick your distribution channel first, then shape the product so it's natively shareable on that channel.