Andy Judd

Poppi bought its first Super Bowl ad 5 days out on the remnant market

Poppi made an evergreen brand spot, realized it was Super Bowl-worthy, and found an unused slot on the secondary market through a friend of someone at a TikTok dinner. Big companies often buy several spots for their brands and resell the ones they don't use.

“But it's what big companies do is they'll buy a bunch of Super Bowl ads, say like for a bunch of their brands. And sometimes they end up not using 'em at the end. And they'll go on the market for like secondary buy on the remnant market. found one. I was like at a dinner with someone at a TikTok event, and they're like, yeah, I think one of my friends has one.”

Steal thisBefore ruling out premium ad slots as sold out, ask about remnant inventory that big advertisers end up not using.