ZeroBlock

How Dan Held hacked the #2 App Store spot for 'Bitcoin'

Dan Held tells how, as a finance guy with no product background, he built ZeroBlock to show real-time Bitcoin prices when no app did, then keyword-stuffed the App Store title to rank #2 for 'Bitcoin' and capture most installs.

“And during that moment, that's when I found a problem, a problem that needed to be solved, which was finding the real-time price of Bitcoin on your mobile device. At that time, there was no app in the App Store that gave you real-time market data, which is crazy because Bitcoin fluctuates a lot.”

Steal thisFind a problem you personally have, build the simplest possible fix, then exploit a distribution loophole to win the channel.